Omni Talk Retail · 2026-06-29 · 33 min
In this Retail Technology Spotlight series, Chris Walton sits down with Soroosh Seyhoon, Chief Revenue Officer at Zello, to explore how capturing and analyzing frontline voice data is transforming the way retailers understand and manage store operations. From AI-powered in-ear assistants to real-time operational intelligence, Soroosh explains why the conversations happening on the sales floor represent an untapped goldmine of data that most retailers are completely ignoring. Drawing from deployments across hundreds of store locations, Soroosh shares how Zello is helping retailers move beyond measuring outputs like sales and throughput to finally measuring the inputs, the frontline communications that drive those results. The conversation covers everything from reducing associate turnover and accelerating onboarding to auto-reporting safety incidents and uncovering hidden staffing inefficiencies hiding in plain sight.
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