No Bull Ideacast · 2025-06-10 · 27 min
Cut to the Feeling: How Great Ads Get Under Your Skin Guest: Darren Savage, Strategy Lead at BH&P Season 4 kicks off with a bang - or more accurately, with a beautifully crafted idea that slowly gets under your skin. In this episode, Becky sits down with Darren Savage - strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today - to unpack the science, storytelling, and strategy behind campaigns that truly work. From Guinness surfers to Specsavers sheepdogs, we explore the ads that don’t just get remembered - they get chosen. Expect a blend of behavioural science, brand storytelling, and creative truth bombs, all wrapped in Darren’s distinctly nerdy, endlessly likeable style. Because in a world of complexity, clarity cuts deeper. And the best ideas? They don’t shout. They connect. Let me know if you like this episode by sending a or a , and let me know what you’d like to hear next! For more insights and to stay up to date with all the latest information from BH&P, visit our website , or
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