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#905NGO Soul + Strategy73.0 / 100Get badge
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NGO Soul + Strategy

Hosted by Tosca Bruno-van Vijfeijken

Welcome to my podcast NGO Soul + Strategy - a podcast for leaders of NGOs and other philanthropic organizations who are not satisfied with the status quo, are ready to look change right in the eye and who see themselves as leader-as-learner.

97 episodes · publishes fortnightly · latest 2025-11-10 · ~50 min/episode

Rank

#905

Substance

73.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#74 of 1041

Best B2B Leadership Podcasts →

Across the index

#905 of 6186

Substance

Top 15%

outscores 85% of the index

Why it scores where it does

NGO Soul + Strategy ranks #905 on The B2B Podcast Index with a substance score of 73.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Behar is a genuine practitioner at the highest level - Executive Director of Oxfam International, former CEO of Oxfam India, 25-plus years embedded in Indian civil society - and he speaks with authentic operational authority rather than as a polished thought-leader; the transcript would have warranted a higher score if that seniority were more consistently converted into hard-won, specific operational learning.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

14.0 / 20

The episode contains some genuine ideas - Behar's reframing of public fundraising as 'money of the South,' his five-to-ten-year survival warning for INGOs, and the contradiction in hiring INGO-DNA staff for supposedly localized entities - but these are scattered within long stretches of well-worn sector discourse on systems change and decolonization that will be thoroughly familiar to any experienced civil society operator.

“if you look at our budgets, probably 50% comes from institutional funding. I don't think that's the real power. It's the other 50%, which is that five pound ten, dollar five, uh, that average person on the street is giving you on a monthly basis. That's your real power.”

“I do not see INGOs continuing beyond five to 10 years if they continue the way they are. They have to completely show up differently. A radically different avatar is what we need.”

Originality

13.0 / 20

The conversation recirculates the standard INGO-sector canon - decolonization, people's power, systems change, localization - without meaningfully advancing or challenging any of those frames; Behar's most original observation, that Northern fundraising money 'is actually money of the South,' is a compelling moral reframe but is not developed analytically, and the host's 'think and do tank' provocation is deflected rather than seriously interrogated.

“I keep reminding everyone that that money is actually off the south because that person who's working through the week and giving you ten pounds is actually giving that money after seeing the face of, uh, a child in the south”

“we are behind the curve. The narrative of anger, of people is finding spontaneous expression in different ways. The ingos, with all the rhetoric that we have must uh, absolutely be present with these citizens, with these common people, shoulder to shoulder. But we are not there”

Guest Caliber

19.0 / 20

Behar is a genuine practitioner at the highest level - Executive Director of Oxfam International, former CEO of Oxfam India, 25-plus years embedded in Indian civil society - and he speaks with authentic operational authority rather than as a polished thought-leader; the transcript would have warranted a higher score if that seniority were more consistently converted into hard-won, specific operational learning.

“I've been with hoxfam for now eight years, but before that I spent more than two decades, almost 25 years as Indian civil society actor.”

“Oxfam US took a, uh, policy decision decades ago not to accept money from usaid. So that has kind of saved us from this massive hit.”

Specificity & Evidence

13.0 / 20

There are a handful of concrete anchors - the 50/50 institutional-vs-public fundraising split, Indian CSO budgets of $3 - 5 million USD, the USAID policy decision, the Stanburg meeting - but the discussion is predominantly conceptual, with almost no outcome data, programme-level metrics, timelines, or named case studies to substantiate the change claims being made.

“if you look at our budgets, probably 50% comes from institutional funding”

“Do not have budgets of more than 3 to 5 million USD. And they're the bigger ones.”

Conversational Craft

14.0 / 20

The host does land two genuine challenges - pushing back on 'systems change' as a fad and on Oxfam's jargon-heavy public communications - but her questions are frequently overlong, multi-part, and loaded with her own framing, and she often accepts discursive non-answers without pressing for specifics; the episode is also significantly cluttered by the host's extended farewell monologue and personal disclosures.

“I am a little bit skeptical also about maybe the overuse of this word. I'm not saying that you do it. I'm not saying Oxfam is not, I think Oxfam is uniquely primed to be capable of doing that. But it is a bit of a fad also at the moment.”

“I want to push back a little bit on that type of language in communicating with the public.”

Standout episodes

  • 096: Leading Change at Scale: Oxfam International’s Journey with Amitabh Behar

    2025-11-10

    73

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • 096: Leading Change at Scale: Oxfam International’s Journey with Amitabh Behar

    2025-11-10 · 59 min

    73 / 100

Frequently asked

What is NGO Soul + Strategy's substance score?
NGO Soul + Strategy scores 73.0 out of 100 for substance and ranks #905 on The B2B Podcast Index. That puts it ahead of 85% of the B2B podcasts we rank and #74 of 1041 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is NGO Soul + Strategy worth listening to?
Yes - NGO Soul + Strategy outscores 85% of the B2B leadership podcasts and shows we rank on substance, so a leadership operator is likely to come away with something useful.
Who hosts NGO Soul + Strategy?
NGO Soul + Strategy is hosted by Tosca Bruno-van Vijfeijken.
How often does NGO Soul + Strategy publish?
NGO Soul + Strategy publishes fortnightly, has 97 episodes, released its most recent episode on 2025-11-10.
Which NGO Soul + Strategy episode should I start with?
Our highest-scoring recent episode is "096: Leading Change at Scale: Oxfam International’s Journey with Amitabh Behar" (73/100) - a good place to start.

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Guests who've appeared

Amitabh Behar

Topics this show covers

The themes that come up most across this show's episodes.

Systems change approachPeople's power and grassroots mobilizationDecolonization of INGOsPatriarchal systems and gender justiceOxfam International confederation modelAffiliate expansion in Global SouthNeoliberal economic systemsIMF and World Bank influenceCivil society localizationInequality research and advocacy

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