
Newcomer Pod · 2026-06-29 · 55 min
Key moments - from our scoring
Substance score
51 / 100
Five dimensions, 20 points each
Ben Smith analyzes the collision between the Trump administration and Anthropic within a broader context of government-private sector entanglement that began accelerating under Biden's industrial policy initiatives. Unlike the 1990s when tech CEOs avoided Washington, companies now compete for government investment and favor - a dynamic Trump has weaponized further by blurring public-private distinctions, taking equity stakes in companies like Intel, and directly involving himself in corporate deals. Smith identifies competing impulses in the Trump administration: one strand wants to clear regulatory hurdles for AI companies and their massive data center investments, while another - led by Treasury Secretary Scott Bessent - worries about AI-induced systemic financial risk. Anthropic faces a peculiar predicament: internally skeptical of Trump's anti-democratic impulses (per leaked Dario Amodei memos), yet pressured to signal deference and hire Trump-connected lobbyists. Smith argues the media has adopted a frame suggesting Anthropic should simply play the ego-flattering game like every other company, rather than questioning whether this dynamic itself represents an unprecedented corruption of democratic norms. He notes American public hostility to AI remains highest where it's invented, driven more by general economic anxiety than specific tech concerns - though kids' safety is the one AI issue with genuine political salience.
The administration contains two competing impulses: one faction wants to accelerate AI companies' growth and data center investments because Trump sees them as economic engines, while Treasury Secretary Scott Bessent fears AI-enabled financial system collapse and pushes for restrictions - with Trump's final decisions emerging from a personalist black box.
According to leaked memos from CEO Dario Amodei shared with the Defense Department, Anthropic's leadership internally views Trump as an anti-democratic force, though the company is not publicly stating this position.
No - polling shows technology ranks below 1% as a top voter concern; public hostility reflects broader economic anxiety, wealth inequality, and anger about the pace of change. Kids' safety is the only AI-specific issue with genuine political salience.
Yes, Biden initiated the trend through industrial policy initiatives like the Inflation Reduction Act, but Trump has taken it much further by explicitly taking equity stakes and involving himself directly in corporate decisions.
Smith believes Trump grasps AI in broad strokes - recognizing it's central to US economic growth and the stock market - though he's not technical; he appears to see both AI and crypto as money-making phenomena without deep distinction between them.
Our reviewer’s read on each dimension, with quotes from the episode.
There are a handful of genuinely interesting observations - particularly the cable-TV investor thesis explaining BuzzFeed's funding, and the claim that tech companies uniquely marketed their own dangers - but the episode is riddled with meandering half-thoughts, topic-hopping, and filler that dilute the useful content significantly. A B2B operator would extract a few usable framings but would have to wade through a lot.
a lot of the early investors and BuzzFeed and Vice in particular had come out of and had their formative experiences in the cable area... their bet was that these companies would in their competition with one another, wind up licensing professional content
the companies behaved in ways that really no American company has ever behaved, which is like our product is terrible and dangerous. It's going to put you out of work and poison your children's minds. And so people believe that.
A few genuinely non-obvious takes surface - the 'creator' label as a platform strategy to prevent media-company agglomeration, and the podcasting-to-blogging professionalisation arc - but most of the political and media commentary is standard-issue pundit fare that circulates widely. The cable-TV investor analogy is the strongest original contribution.
creator is a word that was invented by these platforms to turn to make sure that, that content creators couldn't actually agglomerate into media companies or any other organization. Like they want to deal with Uber drivers, not with taxi fleets.
if you look at the list of top podcasters, five years ago, it was a bunch of, like, our weirdo podcast friends. If you look at the list of podcasters now, it is almost without exception entirely. Um, the cable news lineup of the 2020.
Ben Smith is a genuine practitioner - ran BuzzFeed News at scale, co-founded Semafor, has real DC and tech-world access - and his insider sourcing occasionally shows. However, the episode's relevance to B2B operators is indirect at best; he's a media executive commenting on politics and press, not an operator who has built revenue-generating products at scale.
I talked about this, not in detail, but that he. He's worried that, you know, he wakes up one morning and one of the big banks has been hacked in some novel way
when I had lunch, he took me out to lunch. He gave me advice that I was like, oh my God, this is good advice. And I'm personally unable to accept execute on this.
The episode name-drops real people and institutions freely - Scott Bessant, Ashley Golden, Maggie Haberman, Josh Hawley, Jake Auchincloss - and the BuzzFeed section has some concrete numbers, but a large share of the substantive claims rest on vague anonymous sourcing ('a senior government official said to me,' 'people I know talk to Trump') with no verifiable data behind them.
why did anybody put $500 million? And didn't Chris 100 million? He was on the board. He was Andreessen rep on the board.
Spencer Cox in Utah, you see Josh Hawley, you see Jake Oppenhloss in the House, a Democrat starting to push regulations around kids and technology
Newcomer occasionally pushes back with genuine friction - pressing on Trump corruption characterisation, challenging the media's 'savvy' framing on Anthropic, nudging on Biden administration origins - but the conversation repeatedly wanders without resolution, and large stretches are pure affirmation ('yeah,' 'right,' 'interesting') with no meaningful follow-up.
it's important to say the Trump administration, with regard to sort of its handling of business, is the most corrupt administration in modern history. Or like, do you think there is an objective review
I want to push back Just on one of the points you made, which I largely agree with what you're saying.
Computed from the transcript - who did the talking, and the words that came up most.
Semafor's editor-in-chief on why Washington has decided Anthropic needs to pick a side. Ben Smith, co-founder and editor-in-chief of Semafor, joins Eric Newcomer to break down the collision between the Trump administration and Anthropic, and what it reveals about the new relationship between Washington and big tech. Ben explains why the government is taking equity stakes in companies, how the Trump family is monetizing the presidency, and why he believes this is one of the most corrupt periods in modern American governance. The conversation also covers the politicization of the Justice Department, why CEOs now flock to Washington instead of avoiding it, the Intel deal and what it signals about industrial policy, and Ben's bet that newsletters and live events can outlast the chase for viral traffic in media. Subscribe for weekly conversations with the founders, investors, and executives shaping the tech industry.
Transcribed and scored by The B2B Podcast Index.
Speaker A: He Bet big on BuzzFeed News and built one of the defining newsrooms of the social media era until that whole model collapsed, only to plummet to trade lower by about 8%. Now he's making a new wager small premium and Direct your inbox. As co founder and editor in chief of Semaphore, Ben Smith is betting that newsletters and live events be chasing viral traffic and. Well, I sure hope so. So. Subscribe to Newcomer Substack. Stay tuned for the Cerebral Valley Summit live in London. This is the Newcomer podcast. This collision of the Trump administration and Anthropic. What, what is, you know, this sort of DC view of, uh, anthropic and the AI world's collision with the Trump administration.
Speaker B: I mean, A, what an incredible, insane story. B, I think just to pull it back, I think in the biggest picture, maybe the biggest story of the United States right now, and I think the one that really begins in a Biden administration is the very, very intense involvement of the United States government in the private sector. It's just the CEOs of big American companies, big global companies, would never go to Washington in the 1990s and the 2000s because you didn't have any customers there and you didn't want to be on regulators radar. And now, uh, and starting in part with the kind of return of industrial policy with the IRA and other Biden initiatives, there's suddenly a sense of like, wow, the US Government can pour money into my business if I do some combination of making a good case and kissing the red asses and donating to the right politics.
Speaker A: In my mind, the biggest move the Biden administration did here was failing to have Elon Musk come when they're hyping up the electric auto industry. So this way, do you agree with that? I mean, it looms large in that they were trying to showcase some American companies. But the biggest effect was getting Elon very angry that he wasn't part of that showcase.
Speaker B: Yeah, but, uh, in some sense that is like a butterfly that flaps its wings. But it's also, if you just sort of step back and look at objectively a marker of how totally political. I mean, like, shocker, Washington is very political. But, you know, Biden did not say we want the most ambitious and forward looking and successful American audio companies. We want it, he said, we want the ones that are aligned with my political coalition, which is to say uiw. And so, you know, which, that is just, that is how politics in fact works. I mean, Trump has obviously taken it to a totally different level and place both in a philosophy of, I mean philosophy is a strong word, a style of government that you kind of erases distinctions between public and private. And the government is taking stakes in companies in ways that are, I think some people believe, strategic, like intel, like the US really ought to have a domestic ship manufacturing, um, business. Even if, as a senior government official said to me the other day, it is a garbage fire, um, because to hedge against the risk from China, there's obviously an argument the intel situation.
Speaker A: Basically the US government gave them money, not contingent on equity. And then it was sort of like, we gave you all this money, now you should give us equity.
Speaker B: I think that there was a conversation that had begun around a grant and the Trump administration said, no, we want equity. Um, you know, there's precedent for that. During the auto bailout, the, um, Obama administration wind up getting paid back and you'd like for investment, for propping up the car makers. But Trump administration has a different idea though. I think they like the idea of having US companies on the US Government's balance sheet so the US government can help them. They don't mind picking winners and losers. And then of course the Trump family is also in parallel monetizing the presidency and making lots of money. And their friends, you know, across different industries find ways to make money off them. I think the Trump family doesn't mostly love their friends trading on the name they like. The Trump family businesses are doing amazing, occasionally really close allies. Um, they let the uh, Ellison family put that UFC match on pay per view on Paramount plus to drive some conversions, I guess for them. So there's a sort of blending of public and private and also an impulse that the US government should be involved in deals. They're going to do a deal with Japan for $500 million in investment in Howard Lutn. Trump are going to with the Japanese pick where they're investing. That's the idea of that deal. A lot of it is quite happening, but there is just an involvement of the US government in the private sector with no kind of philosophical overlay connected to the free market that we used to have.
Speaker A: And I want to get this back to sort of anthropic and AI, sorry. No, no, no, it's good. We needed to step back. But it's important to say the Trump administration, with regard to sort of its handling of business, is the most corrupt administration in modern history. Or like, do you think there is an objective review that there's so much self dealing? Um, it feels very clear to me that there's just an insane level of corruption. Whether it's, I mean, some of it's like the plea bargain is probably the most, um, objective.
Speaker B: But, um, I mean, I think there, there are a million different things happening at the same time. Um, like the Trump family's crypto business is like, totally unprecedented. Trump has personally gotten richer during the course of this two year term that I believe all other presidents come up. So, like, there. But, you know, but then simultaneously there's just like a broad involvement of the US Government in business that, you know, it sometimes, like, has the usual Washington corruption. Like, you better hire. I saw a guy used to work, work for Trump saying, you know, he better hire a lobbyist who's connected to the administration, which is a very, very crude thing to say. That is how Washington is also how Washington has always worked. And then I think anthropic kind of happens in that context. And then there's also, there's a. In peril. There's a total politicization of government. Trump uses government views. Government believes that he was persecuted by his enemies. By the way, Like, I think if you look at some of those prosecutions, not a crazy thing to say, um, and that he is playing, he said he wants to use the government to take revenge against his enemies, is directing the Justice Department. This actually, to me above, corruption is the most knothole, uh, and disturbing thing in the administration is the use of the Justice Department as a tool to attack his enemies. And then anthropic kind of walks into that vortex where the government feels it is totally improvisational across the boards, like, improvisational on all sorts of fronts. Um, you saw this with the war in Iran most of all, and the improvisations that are where Trump has had these balls in the air, but now we're almost two years in and he's running out of space to keep improvising. Um, but totally improvisational. Very interested in rewarding their perceived friends and punishing their perceived enemies. And they've decided anthropic is woke up. Um, yeah. And then we'd also like to see them hire lobbyists closer to the Trump administration and the Trump family. Right.
Speaker A: I mean, it feels like. Do you agree that the core issue seems to be one of almost like aesthetics, where what anthropic needs to do is, you know, they sort of need to keep their head slightly lower than the Trump guys. You know, sort of say, oh, yes, the government is in charge, not us. You know, I think one of the issues that seems to be emerging is just, you know, and you know, this isn't even Trump specific, but I think some people make the point that if you're a company saying we're gonna have this like, world historic power, governments, especially the U.S. government's, like, wait, we're supposed to be the world historic power and control things of that scale. And so they want this show that we're.
Speaker B: I mean, that's a pretty. I would say that is a reasonable point of view. Yes. That the governments have a monopoly on violence and stuff like that. That's not the government.
Speaker A: Well, first of all, I mean, I think DC Rain loses sight of this. You know, the number. The first branch of our system is Congress, right? It is. Congress is not doing the things you're talking about a subset of our government that wants people like that, people like you to see that Trump is representative of government instead of just a small or one third of it.
Speaker B: Yes, I, I guess I would say, I just think that, like, I wouldn't. I think just like talking to these people all the time, covering them a lot. I don't think there's like a single impulse at play here. I don't think there's like a clear strategy. I think the basic, you know, one of the competing polls is we don't like these guys because they're woke. Another is we love these guys because it's a huge business. Look at these numbers. This is America. This is growth. Trump.
Speaker A: Howard Ludnick is supposedly, I mean, the
Speaker B: biggest, most important decision that Trump administration made in his entire presidency arguably was during the transition. You know, people are, Everybody knows Trump loves deals. And so these CEOs come in and said, John Deere comes in and says, you know, we're going to build a $5 million plant in Iowa. And Ford comes in and says, we're going to build a $50 million billion dollar million dollar plant somewhere else. And OpenAI and Anthropic and Microsoft are just talking about or adding zeros. And like, Trump can count zeros.
Speaker A: Well, there's that, you know, the Zuckerberg one where it's like, what number am I supposed to say?
Speaker B: Yeah, but, no, but, yeah, but the numbers are saying are real. And Trump says, whoa, like, I do want an economic boom. Let's just totally clear everything out of the way of these guys. And I think that was a real decision that the administration made to just open the door as wide as they possibly could to these AI companies, including Anthropic and Amazon and their investment in Anthropic. So there's like. And that impulse is still there in the administration. They want giant companies to succeed and build lots of data centers. That's a real strain of the administration. Another strain, I think, is specifically Scott Besant, who people in the White House think of as the smartest guy in the room, being really freaked out that
Speaker A: this is a guy who almost, like, punched Elon.
Speaker B: Almost punched Elon. Almost punched Bill Pulte.
Speaker A: It's like, he's the real reasonable one.
Speaker B: Yeah, he's a very intense guy. Um, and that he and I, uh, you know, I talked about this, not in detail, but that he. He's worried that, you know, he wakes up one morning and one of the big banks has been hacked in some novel way. Customers can't access their accounts or institutions can access their accounts, and the market's just cr. Like, and there's a sense of, like, a little hint that the financial system is fundamentally unstable, and that triggers just a massive, massive crisis. And I think, you know, I think a lot of people who work in Silhouette Valley don't think that's that big a risk. That. That's a little overstated that, you know, but he has, I think when he saw Mithos come out, was really freaked out and got the banks really freaked out about this. And so there's all. So I would say, like, there is a impulse in the administration that's just like, let these frontier models cook. There's another impulse in the administration and outside the administration that is we got to regulate these things. They're really dangerous. And then it's fundamentally a personalist government where Donald Trump makes decisions in the black box of Donald Trump's head that. That come down on one side or the other of these competing. Calculating. What Personally. About personally?
Speaker A: AI. Like. Do you know how much they think AI Like, I mean, he's even about excited about crypto, you know, which I think of as sort of not that real. Do you. Do you think they. They see any difference between AI and crypto? They're like, it's another thing people are yelling about that sort of produces monies.
Speaker B: Yeah, people I know talk to Trump that. I think he kind of gets it in broad strokes, maybe the way I do. I mean, he's not a technical person, but. But I do. But he's not an idiot. I mean, he's. And, yeah, I think. And also I think he is. He sees, like everybody else does, that, you know, that without this current Silicon Valley boom, the US Is like England, you know, like, it's a. It's driving his whole economy, and that's Saving grace for the stock and the stock market. Right. Like, I'm sure he's. I mean. Right. Like he is the anthropic possible IPO is like not a trivial thing to him. And maybe he's holding it hostage and he's yelling at them, but it's not like he. But he also is, you know, rooting for the stock market and for. And for the growth numbers and for the job numbers. So there's, I mean, there's a lot of different factors and, you know, and there's some combination of, as you say, showing deaf personal deference to Trump and telling him he's great and building a golden statue and hiring a spirit lobbyist.
Speaker A: The media feels like it's cheering for, you know, the savvy story type we talk about a lot. Right. Like, I think of Axios as sort of number one politico, you know, does the same with story.
Speaker B: You know, I don't know. I would say Ashley golden is a great reporter. Well, breaking a lot of the news here. Ashley Golden, Axios.
Speaker A: But their style is, you know, it's like blind quote from the Trump administration. And it's, it's. I feel like there's this implicit, like, every company knows you need to sort of pat some ego, suck up to the administration, and it's written from the sort of sense that their fail. Anthropic is failing to do that. Whereas I think there's another lens, which is right now, every company in the United States is flattering the egos of the administration to get what they want. And we literally have one major tech company that's saying we're not getting those esthetics. Like, this is America, it's a democracy. This is a very important technology. We shouldn't have to flatter the ego of the president.
Speaker B: Is that what they're saying? I've not heard them say that.
Speaker A: I feel like that is the. What we're. I mean, you see it from the Dario memo that got leaked by the information in the Defense Department fight, which is that they clearly internally see Trump as this, you know, anti democratic force. Yeah, I don't think they're screaming that, but I think there's a limit, given their clearly internal belief that they're going to then just be like supplicants publicly and that that's. And that the media effectively sort of wants to push them into the supplication.
Speaker B: Yeah, I don't think. You don't. Yeah, no, no, I know that. I know exactly the style of article. You mean like what? Like they just need to play the game. But. But I don't know. I don't. I guess I don't think the media should have a rooting interest particularly. Um, but. But I think. But it is a complicated story. Right. Like, they have a very. Set the media should root for.
Speaker A: Yeah. Democratic norms. Not. Not having sort of a imperial, ah, presidency. You don't, you don't think that.
Speaker B: Definitely. Democratic norms and I'm not sure the power of the presidency one way. I mean, you have a very, like a pre Roosevelt version. Sounds great. Um, but no, uh, I guess I think the media should mostly be focused on telling you what the hell is going on. Which in this story is totally different.
Speaker A: Frames rule the day. I mean, just like frames rule the mess. What do you mean?
Speaker B: I don't know. I mean, I think you can spend too much time arguing about the framing of articles on Twitter ultimately. I mean, I think this is. Again, I'm just going back to the war because I think that's the huge override of little story this moment. I know people are going to like, there's going to be all sorts of spin around. No, no, this was actually a great deal. The war was genius. People will say that. People write that it doesn't matter. Like, it was obviously not. It was a disaster. Yeah, it's not.
Speaker A: It.
Speaker B: You know, I think that's true of most.
Speaker A: I just think the narratives matter so much. I mean, literally when we started this conversation and I was talking, we were, you know, you're setting up sort of the, the corporate corruption. It. Well, you did sort of start with, oh, it started during the Biden administration. Like that's true. Yeah. But sure, there are facts. But like you're marshaling facts to, to make a point. You know, it, it matters which facts and issues first.
Speaker B: Yeah. No, I think you're right. And like, and. And if. And it's a question of how much you want to cast Trump as a total aberration from American history or not.
Speaker A: Um, which. Which you don't think he is or.
Speaker B: Some. Some ways more than others.
Speaker A: What. Staying on the AI and DC topic, but switching gears slightly. I mean, you know, what do you make of, I guess the American public's animus towards AI from, you know, the research that I've seen seems much worse in the United States. Certainly developing countries are more excited about AI than developed.
Speaker B: Yeah.
Speaker A: And America in particular, where all this stuff is, you. Where we're making the money, are the most hostile to it. Um, um, so I guess the American public broadly, and then how that's going to flow to the political parties and like are Democrats basically just going to be super opposed to AI?
Speaker B: Yeah, I mean it is a wild story as you say. In much of the world they see it as kind of a cool technology they're eager to use and have their kids use to make more money. And here, the place where as you say we invented it and are making it, um, people, people are very. Sumerians are in a sour mood about everything by the way. They also think the economy is terrible, which is not really what the numbers say. So I think this is a moment where people are really angry about the way society is organized. They're angry about the pace of change. Both of those things in terms of the wealth accumulated by the AI ah companies and just the strangeness of it feels like it feeds that. Um, I guess having covered the social media wars and I remember writing a piece in 2017 saying both political parties are coming for the tech companies and then watching for 10 years nothing happened. I think that like you can overestimate. I think that Americans like technology more than you think. That they like products that they use. That there is a lot there. It gets. Feels very hard to regulate anything anywhere within a million miles of politics and political speech. So and, and that some of this, uh, and that some of this stuff, you know, the, the companies behaved in ways that really no American company has ever behaved, which is like our product is terrible and dangerous. It's going to put you out of work and poison your children's minds. And so people believe that. And I think some of the companies are starting to behave more like normal companies which is like our technology is nice and useful and you will like it. Um, and we're going to sponsor your little league team. So I guess I think it's going to normal actually.
Speaker A: Interesting.
Speaker B: I think that we're in a moment where a bunch of politicians are going to come out and take these hard line at the ass stands that in the year the story a little more complicated.
Speaker A: Well, Gavin Newsom is clearly trying to be a little friendlier.
Speaker B: I think Newsom. Right. I think Newsom is actually probably the. Is to me the one to watch. Like he's a more among the Democrats, a much more experienced and kind of seasoned politician who's I think not who is really obviously running for president and thinking about where. Where are things going to be a year from now, two years from now, not where are they right now. And then I do think there's also a question of so far AI has really really profoundly changed the lives of software engineers. And then I think for white collar people like me, been kind of neat, um, and for kids, been kind of helpful with their homework or made them lazy. But it's really marginal for everybody who isn't a software engineer. And I think I was talking to one of the Frontier labs. I think, is it going to cure cancer or is it going to cause a massive catastrophe? Like those two things are really going to shape people's views on AI and they keep promising huge, particularly medical, scientific breakthroughs. Maybe we get one of those that'll really change how people see, uh, it.
Speaker A: Yeah, I think I generally agree with the story you're telling.
Speaker B: I had an idea about animals, like they could maybe like pet health. But then they said like they extend our dogs. It seems like a place you could move faster than with all the regulatory rules. But apparently the idea that a frontier lab would also operate like a dog research facility seemed even for them a little.
Speaker A: Well there Silicon Valley has this company, there's this company loyal, that's working on dog life extension.
Speaker B: Yeah, there you go.
Speaker A: Yeah. So it's not an AI company really, but it's premised on this idea that the CEO is very interested in life extension and you can move much quicker with dogs. So there's a lot of work to be done. Um, but. So you are predicting that data centers will not become a top five issue in the sort of.
Speaker B: I think people are going to. I think journalists love to write about it.
Speaker A: Right.
Speaker B: People are spinning that up like a fund.
Speaker A: I don't know if we follow Charlotte Alter, you know, used to be a ton as a substack. That's um, you know, she calls it the new humanism. She's a little hostile to AI and she had a Democratic operative on that. He was sort of saying it's going to be, you know.
Speaker B: And the thing is we love to talk about it so much. If you poll people, like if you're, you know, open ended polling or what is the most important issue to you? The bucket of issues around government not working. Corruption is like 30%. I think technology is less than 1% of like what are your actual top issues? If you ask people, do you want some weird humming warehouse in your backyard? The same. But actually, interestingly, whether you live nearer a data center or not has no impact on what you say about data centers. Honestly, it feels to me like sort of a fake issue. The issue, I think the kids stuff is different. I think you talk to politicians, the issue that they feel that they can Connect on most that people are actually interested in their own lives. Not as a 17th priority if you ask me in the podcast polls issue. But I'm worried about this. It's kids. They feel like they failed that on social media for various reasons. The US never managed to regulate it. The Australians and the British now have. Um, but I think you see like Spencer Cox in Utah, you see Josh Hawley, you see Jake Oppenhloss in the House, a Democrat starting to push regulations around kids and technology, kids and AI. That I think, I think when JD Vance and asks he's running for president when people like that. I think there's going to be a really well developed AI platform that's going to be probably softer on the companies in various ways than people are predicting now everywhere except kids. And I think that's the place that they're going to want to make the companies squirm and push hard. And it's the place that voters feel much more visibly and abstracted.
Speaker A: I think most Americans, it's like where kids can't make decisions for themselves. They deserve some government protection. I don't. I do see that resonant.
Speaker B: And there's nightmare stories about kids hurting themselves after talking to chatbots. Very unusual but unbelievably scary. Yes. In a way that data centers are symbolic, I think are kind of a symbolic issue.
Speaker A: Yeah, yeah. Uh, I think that's reassuring. I think tech is getting well from the perspective of Silicon Valley, which you know, I share in many ways. I guess I'm as uh, someone who sort of.
Speaker B: What do you think?
Speaker A: Like I'm left leaning. Right. But believe in technology and see a lot of this resentment online. People hate tech. They love tech products. Right. And I agree with your sense that it's like if the government like messed with Amazon tomorrow, people will lose their mind. So I largely agree. The one footnote to that is, you know, right now Anthropic gives you this warning like, you know, we don't have Fable anymore. And people are not like losing their minds over Fable the same way over like Uber. Not. Oh yeah.
Speaker B: He had gotten halfway through making his chem presentation on Fable and he gets
Speaker A: to redo it because it. Oh, he doesn't have like the record
Speaker B: and everything or whatever.
Speaker A: Yeah.
Speaker B: It was with, with teacher's permission.
Speaker A: So. So yeah. I, I'm just personally worried about a situation where Democrats just become super anti tech.
Speaker B: Yeah. And there's no history of that working in American politics.
Speaker A: Right. And so it's just.
Speaker B: So I don't think, I mean aoc.
Speaker A: I mean do you think ARC is the. A top three Democratic contender for president right now?
Speaker B: Yeah, I think if she decides to run, she'll be incredibly formidable. And yeah, there will be a real anti tech voice and a real like. And I think, you know what the. Maybe it'll be nationalized the lab's profits in some way. Maybe it would either taking a stake in the companies or a really heavy tax on them. Which by the way, I think a lot of people in Silicon Valley favor.
Speaker A: Right.
Speaker B: Um, or may. And it may be. I mean the data center of moratorium is theoretically until we get some kind of regulation on the books and it's sort of meant is leverage. I don't really see how that makes sense in this dysfunctional Congress. But um, like where this is how this is supposed to play out but it's um.
Speaker A: And then.
Speaker B: Right. And then below that there is a level of like AI is a scam. You know, it's not real, it doesn't actually work. We've all been fooled. Like the real stuff. That is just not true.
Speaker A: Ed Zitron dominates this.
Speaker B: Yeah.
Speaker A: Have you had him on your podcast? Oh my God. Bloomberg's having him on, I feel like. But there's such hunger in the media environment for an anti voice.
Speaker B: But a lot of those folks made predictions two or three years ago.
Speaker A: Yeah.
Speaker B: Did not pan out.
Speaker A: Yeah, tell that from my YouTube commenters.
Speaker B: I'm sorry, guys.
Speaker A: He's been saying it's going to fail since like uh, 2024.
Speaker B: At least what it means to fail keeps changing. Yeah. But I don't know. But I think that that is a real strain of politics. But I think kind of more very online politics than real world politics. I just think that people. It's easy to overestimate when you are, if you or me, how much this is going to be a motivating issue for voters. Just seems large for me to believe.
Speaker A: I want to. Silica Valley is always obsessed with going direct. Andreessen Horowitz has made a big push and what they're now branding as new media. They put out an essay sort of articulating this.
Speaker B: Torrenberg.
Speaker A: Yeah. Eric Twerenberg has come in. That's sort of their marketing effort. They have monitoring the situation which is, you know, sort of a TVPN knockoff. I mean OpenAI spending, you know, apparently hundreds of millions of dollars on OpenAI seemingly validating what is new business. Yeah, exactly. Um, the comps, you know. Uh, but um. Yeah, I don't know. I mean we've been talking about this for a while. But, like, what. What did you make about. Of Silicon Valley's obsession with. With going direct? I guess. I mean, I think, you know, Andreessen put it pretty well in just saying, okay. It's a realization that old school, old school marketing through the media meant you basically had to avoid saying anything stupid. Like they talk to somebody like you in New York Times and it's like, I'm important. They need to survive the interview. You're going to, uh, you know, run some quote from them because they're important and they hopefully didn't say anything that's
Speaker B: like outside of total control over with how they appear.
Speaker A: Yeah, exactly. So they either play it super safe and now they build their own channels. They actually have an incentive to be interesting, which is something that, you know, I think the media class would root for. Right. That they have to be spicy to get people to pay attention. But, you know, it's to their own ends and they're not sort of using us. I don't know. What do you make of the story they're telling?
Speaker B: Well, I think there's just like an obvious truth that you may have noticed. The media has splintered. There's this whole digital space now. The centralized platforms that control the broadcast towers and the printing presses no longer control. And like, this is sort of a, at this point, quite old and obvious technical story, which means that people can, I mean, just descriptively, you can speak to people directly. Um, and so I don't. And I think there's been incredible at marketing this idea about going direct. But every time they try to do it, it doesn't seem like they've quite nailed it. With that magazine they did Future and now with this new MTS thing. I was on it for a while. It seemed fine, but it doesn't. And then the most successful media eventually I've ever done, though was Marc Andreessen set up during COVID uh, a set of private group chats that were incredibly good at kind of manufacturing consent and shaping opinion on the center. Right. And rallying support for Trump in the end. And I think were really meaningful. And it. And Shrim, Krishnam and Torenberg did that. Actually, it was a really successful media project. I think the thing with. And I think the thing. Actually, I find I'm truly an optimist here in other spaces. But I think the thing that everyone is finding is that it turns out that asking hard, confrontational questions is more interesting than asking extremely boring sycophantic questions. And that I'm, um. Telling interesting, true things like where is better than lying to people and that there's a poll even in these new media spaces, even if they were set up to be hyper partisan. Like my favorite instance of this is that, you know, Pete Hagseth like threw all the normal reporters out of the Pentagon because he didn't like them saying the war was going badly. Uh, maybe it was a little before that, but he wouldn't have liked it. Brought in a bunch of like quite far right outlets, all of whom immediately started like, who once they got their feet and figured out what, you know, where the bathrooms were, started asking why the war was going so badly. And like he was getting jammed up by Gateway, uh, pundit, for instance. Like really, you know, there's sort of a. And you saw this with um, you know, Dwarkach's great podcast. Uh, amazing, but also like he's moved, he's become, I mean he was more
Speaker A: capable and willing to stand up to Jensen.
Speaker B: Yeah, he's always been very, very well prepared and thoughtful. But I think like, you know, like he's getting better at it as we all do as you go. And that often means being a little tougher on his guests. And like, I think that's, that's, that's not because somebody went to journalism school. It's because that's more interesting.
Speaker A: Did you go to journalism school?
Speaker B: Did not.
Speaker A: Me neither. But we both came up through media and learned media norms. Like in some ways, you know, media, there was just a set of ethics that sort of, that controlled it. Right. And in a good sense. Right. I mean it's like worry about conflicts, giving people the opportunity to respond to requests for. I don't know, there are all these rules that I think every journalist who survived a couple internships had to sort of live and breathe. And they, and I think part of what was a threat to Silicon Valley is that they superseded capitalism. Right. That it was sort of norms that transcended sort of your sort of business objectives. Or, or do you, do you see it that way? Or like, do you. I sometimes talk about, it was like a priesthood of journalism in uh, that like you're giving up sort of these sort of earthly concerns and you have these bigger, uh, moral rules that are guiding you. And I think, you know, there's something good about that in journalism, but I think it almost required a monopoly power. It's like to do non economic things and to say we operate by this set code, you needed to not have the competition from people who are willing to do everything under the Sun.
Speaker B: You know, I guess I see it differently. Like first I see those as things that anyone would want that are kind of like where the audience wants. They don't want you to be lying to them. So you have conflicts of interest. These are things that come out of your responsibility to the audience, not out of some priesthood. And out of the other things. I've always seen it that stole this from my old boss, Jonah Peretti, but it's more like a trade. It's like you kind of work for the company you work for, but you also sort of work for the guild. And like if like the, you know, the manager on site tells you to do something that isn't like in keeping with the guild standards, you're just going to like put your tools in the bucket and go back. It's like some medieval gig.
Speaker A: That's how it used to be.
Speaker B: That's how it is now. Like that's what Germany. That's the thing you're saying, it's not exactly capitalistic. It. It's like you sort of work for your employer. But I remember somebody asking Jonah like, well, can't you just get your journalists to do this? And he was like, no, no, you can't really get them to do things because like, they sort of work for you, but they sort of work for the guild. And like, if you ask them to do something that isn't in keeping with their weird self regulating standards, like Marc Andreessen clipped this.
Speaker A: This is the most validating. This is like sort of like the poor thing sort of like.
Speaker B: But sort of like lawyers, right? Like you can ask your lawyers at a certain point, you ask a lawyer to do something and they're like, no, I'm not, not going to do that. Right, but they're more regulated. Like journalists are self regulating in ways that are good and bad, but journalists really will just kind of be like, no, I'm not going to do that. In a way that can be quite frustrating for people who manage them, including me.
Speaker A: Like, you know, write about cloud companies more. There are sponsors or what, or just
Speaker B: like whatever, you know, where you, I mean, you know, you've ever managed journalists? You've been a journalist? No, more like, hey, would you write this story? No, I think it's boring. There's not normal employees place and you
Speaker A: think that's not going away.
Speaker B: Well, the thing about journalism is that the best reporters are usually the ones who are worst at following the rules. So it's messy. Um, probably true in a lot of professions.
Speaker A: I mean, to push back Just on one of the points you made, which I largely agree with what you're saying. I mean, I think in Silicon Valley people like these um, media personalities who are like in the mix, you know, like they've invested, I mean all in obviously most famously, I mean they, they're almost overselling how credible they are to, to get um, support from their readers. So they, their readers are. Their uh, viewers want them to sort of be conflicted because it shows.
Speaker B: Yeah.
Speaker A: That they get it, that they're on the inside. So this idea that the audience that you're serving your own business interests by not conflicted.
Speaker B: I don't know. Right. There's just a spectrum of people who are. Right, like just business people and political leaders who are going direct people who are becoming something more like journalists and commentators. While also, I mean I think it's just, that's just the nature of this ecosystem now. Yeah, but I think, but I think the idea, but I think within that there's just obviously a role for independent journalism. People both would like to hear interesting opinions from people who might have conflicts and would be like to have people they trust tell them what's going on. Like I don't think those things are really in conflict with, with each other,
Speaker A: but it, are we pursuing niche audiences for the rest of time? Like do you think people are going to build new reach all of America type publications or it's just this race?
Speaker B: I mean I just think, I think that's like fundamentally a technological story. And all this stuff is my big, I think all this stuff in media that uh, we wring our hands about and is. Did the media get too left wing for, too right wing for a bunch of social factors or. Because Right.
Speaker A: Well, it's hysterical. The business class on everything else would analyze a business based on their financial incentives. Uh, and then in the media they're like, it's all this cultural stuff.
Speaker B: Yeah, sometimes it is the cultural stuff. But I just think like when people say well, trust in media collapse because the way Dan Rather covered Jordan Bush and it's like I just think there are these big structural factors and again just. It's so obvious that I think people don't pause to think about it. But for this long period in the 20th century, you could only reach a mass audience if you had a license to some television spectrum or an enormous printing plant near a city and a huge fleet of trucks. These are both like incredibly capital intensive and most people can't have them. The spectrum is in fact is um, scientific, is limited by physics. Uh, and so that produced this media for a period in the 20th century, which had not existed before and will not exist again. That's consolidated into a handful of centralized outlets. But that wasn't because there was people who wanted it culturally or didn't want it culturally. That was just technology. Um, like right now there's only one way to get satellite Internet in Malawi and it's Starlink. But that's not. Because that's not the future of the universe. That's just where we are. And I think that sort of was true of. There was only one couple ways to get news in Indianapolis. There was the ABC affiliate, the CBS affiliate in the Indianapolis Star. And so that creates a totally different environment than the one that America. The hyperpolarized, partisan, fragmented one that had preceded it, or the hyperpolarized, partisan, fragmented one. Now that doesn't mean that there aren't more mass proof of the entertainment properties and always has been Marilyn Monroe's Janice. But like. But the, um, like on the margin with that. But, um. But I just think it doesn't necessarily mean niche, but it just. That's just descriptive of a totally different technical universe.
Speaker A: Yeah.
Speaker B: And I think that. I think the anomaly was this spec. The telev, the invention of television, really
Speaker A: that we had technology that made it that we could distribute widely, but then it was still very controlled.
Speaker B: Yeah. That just required enormous amounts of capital and in fact physical limits to. And uh, particularly in the US where you have these cities that are really far apart from each other. So you. In Britain, you never had these regional. These powerful regional newspapers. In the US it's hard to get the New York Times to Indiana.
Speaker A: Uh, I'm sure you've talked about it, so I don't want to spend a ton of time on it. But you know, the collapse of buzzfeed over time, is it fundamentally just a, uh, Facebook story or. It's like it was riding the social wave. The social wave didn't sustain outside publications and that was that. Or is it a more complicated story?
Speaker B: Yeah, I mean, I thought about this a lot.
Speaker A: Yeah.
Speaker B: Book about it. Traffic.
Speaker A: Yeah.
Speaker B: Check it out. Where books are sold. Um, you know, from a kind of investment perspective. Because actually one of the things I didn't write with this book, but after the book came out, a question I got a lot was, particularly from investors, was like, why did anybody put $500 million? And didn't Chris 100 million? He was on the board. He was Andreessen rep on the board. Like, what were people thinking? And there's actually A real answer to that, that's interesting, which is that a lot of the early investors and BuzzFeed and Vice in particular had come out of and had their formative experiences in the cable area. These are the people who invested in mtv. The companies that came Viacom, um, mtv, Comedy Central. And the core thing they'd learned was these entrepreneurs create a new technology, cable, new pipes, new wires, and then there's gotta be content that's purpose built for. There's hbo, there's espn, there's cnn, there's comedy, you know, there's all these amazing new brands. And if you're the guy, if you're the cable operator, if you're Comcast, it's in your interest to shape a system in which content companies get paid, make great, make great money, bill, you know, making great content for you so that people will pay for your service. And so that was the analogy that they took into the social age, which was there are these new pipes now, Facebook, Twitter, Pinterest, YouTube, whatever. And there's going to be a new Viacom that's going to be building new
Speaker A: instead of it's oh my God, all these people are going to do it for free this semester.
Speaker B: Yeah. And they didn't bet on and they, and they, I would say they did not only like it wasn't that they weren't aware that user generated content was a thing, but I think their bet was that these companies would in their competition with one another, wind up licensing professional content. And by the way, like I don't think that was an insane bet. It's not how it played out. But I think if you look back at the declining Facebook Blue app now and you said huh, huh, like what if they had tried to become Netflix? They'd be better if they were Netflix than what they are. Right. So like I don't think UGC has always been like the right path and in fact YouTube now is really build a business that, that, that people can build businesses on top of. Right.
Speaker A: Those are. Mr. Beast is a company.
Speaker B: Yeah, exactly. But that was.
Speaker A: Maybe they underestimate how much it would
Speaker B: be totally different individual creators And I think YouTube in particular, I think that my sort of personal experience, like creator is a word that was invented by these platforms to turn to make sure that, that content creators couldn't actually agglomerate into media companies or any other organization. Like they want to deal with Uber drivers, not with taxi fleets. And they, so that they have all the leverage, which is smart. But I think that you know, Buzzfeed, and these other companies M. Didn't predict for the future. Wrong. But I don't think it was like a crazy prediction. Makes us the nature of venture. Right.
Speaker A: I mean, I think the customer consumers want human beings. Right. I think part of what explains the creator phenomenon is just people now, whether it's sort of a mood or whether it's because they can get access to it, want vibrant, full people and not brands like they'd rather their brand mostly totally roll up to a human being.
Speaker B: People don't like institutions in this moment, but always have liked humans. I mean, the humans are. I mean, television has always been, you know, populated by humans. And now you're seeing like Kyla Scanlan went to CNN this week. Like there's a pendulum swing where a lot of the humans are being reconsolidated.
Speaker A: And all the, uh, you see the clips of like the TV shows that look like podcast studios or they have. They steal the mic stylings of podcasts.
Speaker B: That's. The mic is plugged in.
Speaker A: It's like it needs to look like just a couple guys, you know, hanging out. Uh, so it's amazing the sort of aesthetic, uh, copycatting of it all. Um, how do you personally, like, I mean, one thing I'm, you know, I am actively struggling with is always how much I want to sort of be a media executive versus be, you know, the journalists, you know, themselves. Like, I was doing an exercise and sort of like, you know, am I. How much do I want to be the entrepreneur, you know, the writer, the sort of media Persona, like having a podcast, hosting events and then now the fourth is, you know, Parent Time and it's sort of like, you know, we wear these different hats. Like, how do you think about, I don't know, the hats you're wearing, what ones you like and want?
Speaker B: Yeah, I kind of like it all. Uh, although I would say I'm not. I would never be a good CEO. I'm not a good. I'm not a good business executive. Like, I. At buzzfeed, there was a period where I was trying to be that interesting. I just don't think I could. I don't know, I'm not strategic in that way. Like, again. And my partner, Justin Smith, to me is like, one of the reasons I was, I wanted to work with him is when I'd. When I was really failing at buzzfeed, I was talk to people for like, what should I do? And he gave me. And when I had lunch, he took me out to lunch. He gave me advice that I was like, oh my God, this is good advice. And I'm personally unable to accept execute on this. And so that's why I wanted to work with him. No, I mean I'm a journalist, I'm an editor and like I love, I love a lot of the, you know, the stuff around it and kind of trying to think of ways to do deals and shaping our events, which I really consider journalism. But the thing that I also love
Speaker A: stories and you have an event, you haven't even plugged it.
Speaker B: Sam. This is why, this is honestly why I'm a bad executive is if Justin was on here's the first thing I was like, first thing he would have
Speaker A: said it was someone competitive event. I mean I think we're going to be friendly.
Speaker B: No, it's a friendly competition, friendly event. But after you leave Cerebral Valley, if you are lucky, we will invite you.
Speaker A: Oh my God.
Speaker B: If you, uh, know we were having this event that actually circling back to the thing we're talking about, the first like this contact between government and technology is just so the central story now. It's also true that I think a lot of people in Sinbad don't want to like spend a week in Davos, have not been with politicians. And so our theory was let's do an event like the SF Standard called it Davos by the Bay, but called Silicon Valley in the world. Taking over the iconic hotel in Silicon Valley and bringing in and a number of big tech leaders. Jensen Huang, Satya Nadella, Lisa Su. Big long list of really key figures are on the advisory board or co chairing it.
Speaker A: And there is this collision of tech.
Speaker B: And the idea is that we'll invite political figures and world leaders to the Valley to be where? Because I think that they're more inclined to go to the Valley and really try to figure out what's going on there and meet these folks than a lot of these people are to go anywhere else. People are really busy. They don't necessarily always want to leave. And so I think that we, and so I think we're trying to. And I think it will be the sort of premier conversation at a really, really high level about that intersection of politics and technology.
Speaker A: You talked your book.
Speaker B: I get carried away by like yapping about the stories and I forget how
Speaker A: m much do you see yourself as wanting to be, you know, like in a media environment that demands faces and people wanting to be sort of one of the main characters of the publication Versal sort of pulled the newsroom.
Speaker B: I actually like love scoops more than I love Being right in order. Like, often you get your best scoops because you see, I'll say something I said on this podcast was idiotic. And somebody will call, you know this somebody will call you up and be like, you got that twist you're on. Like here's the deal.
Speaker A: And I said have just to be in the mix rather than right.
Speaker B: And I like love that feeling of like, oh my God, that's amazing. Like what did really happen? And I think like that probably, I don't know, at some point that gets in the way of you're having a personal brand where you're really sure and write all the time. But uh, I look into that. Love help. I mean, helping other. Honestly, the best part of being an editor is like helping reporters get scooped. The best way to.
Speaker A: The best way to be right is to know, you know, to have the scoop. You know, I think the best takes are like you're talking to the people who are informed and so you write it. Like I think, oh, for sure. That's the direction. And you do that a lot, right?
Speaker B: Yes, I am reasonably informed. But, but, but I just would say that I think like my personal motivations, I think I love it for me and I want to know what's happening.
Speaker A: So you'd rather sort of push the issue to the level that somebody's calling
Speaker B: you and saying, yeah, look, I care. I. I really do. And I think this is probably to. I think it's probably why I'm a better editor than I am talent. But like, I would really rather get a scoop than advance my personal brand by being right. Like I'm addicted.
Speaker A: You're addicted to the adrenaline of it.
Speaker B: I don't know, I'm just. Yeah, maybe. And I think it's like my, you know, and I think. And I love working with reporters who want to break news and want to figure out what's going on. Your. Your friend, competitor Ride Albergatti, you know, very much among them. Um, like, you know, like it just. Yeah, I think it's. They call it news because you want something. You want to know what's going on.
Speaker A: Balaji, you know, the network state owner, Crypto guy.
Speaker B: My one time media critic maybe got bored of it. It gets boring.
Speaker A: He's sort of lonely. Like he used. We got Taylor Lorenzo, he was on with Taylor runs. I'm monitoring the situation. Um, and he was almost like, nobody argues with us anymore. It's like you block people you like, just.
Speaker B: That's so boring. The tech media thing got so. But.
Speaker A: But he, he Seems to be advancing this. He is like, an interesting thinker.
Speaker B: Yeah, for sure.
Speaker A: And is advancing a view, I think, that, like, basically we should only really care about people's online selves that, like, that there are sort of, like, offline selves should almost be off, out of bounds, and that we will live online and all that can be sort of scrutinized. And then, you know, who cares, you know, where your house is? I mean. I mean, him and a lot of people in Silicon Valley who, some of them, you know, are fearful for getting attacked, especially after the United CEO. Yeah. Really get mad when the media talks about where they live. And, you know, obviously we saw it with mom, Donnie, the thing, um, outside, what, Ken Griffin's house. I don't know. You get there. I'm making sort of two points. One is sort of like, do you see a world where, like, we change norms to sort of, like, we're really obsessed with what happens online, but offline is almost like secret and pretend.
Speaker B: I mean, it's not my personal favorite kind of journalism to produce. Right. Like, uh, gossip and.
Speaker A: Or like, what somebody's house.
Speaker B: Did somebody break up with their celebrity girlfriend? Or did they buy a house? Which, by the way, maybe they also did enjoy taking the New York Times photographer showing off. I wish. The Abbey's really. What's the point of owning things like that if you don't show them off? They seem otherwise quite inconvenient to own. Um, but. But that's not my kind of journalism. Should we. Should there be laws or norms that put TMZ in the daily mail out of business? Like, probably not in the United States. The First Amendment's gonna.
Speaker A: Yeah, I guess I think there are a lot of things offline besides, I still think we live in a world where, for the most part, like, one thing that keeps me up at night is just. I feel like we hear so much about leaders where we really don't know much about them. You know, Like, I feel like if we lived in a small community, like, if I lived in a small town and, like, the mayor's kids hated them. Yeah, that would be very important to me. But we've created a culture on the national level where, like, Rudy Giuliani is, like, shouting at us on TV constantly, and we. We don't really care. Everybody's about their, like, inner. Their pride, their moral life in their, like, community, within their family. And I think those things should actually matter a lot. So I am constantly of the view, one, that there's a lot of powerful decisions that are made in, like, rooms and not online, but also not people's houses and the address or some random person can go intimidate them. But, like, the facts about, like their. How they live their lives really matter a lot.
Speaker B: Yeah. And I think you see that. I know a couple reactions to that. One is that you certainly see that right now in this presidential administration, more than Ayat or Ebbe and old. Somebody, uh, I've known a long time who works in the administration was saying to me, you know, very ideological conservative who was there to smash the administrative state in their view. You know, they. And part of that. And there's a whole Claremont Institute philosophy, you have to elect a Caesar who's going to come and smash everything, because who else can smash it but a Caesar? But this person said to me, well, we didn't really consider that once you get the Caesar in, they may have their own ideas. Right. Like, they may not want to smash things. They. They may just want to do other stuff and crypto and. And that they felt like they're working for like a. This is. That fundamentally is a personalist government. And so I don't think. I'm not sure the character of president has ever mattered more because he's. Because Trump is so unconstrained by ideology and ideas and patterns and norms. Um, the other thing, you know, the story that what you just said made me think of though, was that sort of, I mean, to me, like, invasive and awful story that everybody laughed about, about Kristi Noem's husband. Like, unusual sexual preferences. Um, and I don't know if you saw there's a Times reporter who was happy. Was in the town that week chasing. Obviously chasing the same story when the mail broke it and then talked to people in the town and they were all like, oh, he's a nice guy. Like, kind of who cares? Like, leave this poor guy alone. He's had an easy right. Hard enough for.
Speaker A: In some ways that. And it was still sort of dehumanized.
Speaker B: Yeah, but like, that is the. But what you said. Like, it is like you just get these sort of. Of two dimensional. Exactly. Politicized views of people that, I mean, that is obviously product and people love.
Speaker A: I mean, not to get.
Speaker B: So.
Speaker A: But it's. I had, um, Aaron d', Souza, who's one of a teal acolyte, the guy who helped, uh, bring down Gawker on my podcast. And I, you know, I disagree with him on.
Speaker B: He helped bring down Gawker on your podcast?
Speaker A: No, no, I talked. I had him on my Podcast. He was one of the guys who know.
Speaker B: And all I know is rolling the Doctor.
Speaker A: Yeah, no, not, not. I was unrelated and critical. Um, but, you know, he holds up podcasting as this, you know, medium with no artifice. It's like, oh, you're getting the real person. And, like, you know, we were talking before the show. Uh, you know, I don't think our conversation is so different than how we're talking before the show. It is somewhat different. And, you know, you're not getting, like, if we were having drink. I don't. I don't know. Like, this is the most meta me question in the world. But, like, do you see podcasting as, like, an authentic medium that is delivering an answer to this problem of, like, we need to stare into their soul?
Speaker B: Oh, okay. Like, good news. Yes. Bad news. That's the problem. It's like blogging. It's like an amateur medium that he's now professionalizing. Most people do not actually want. Like, like, whatever. We're going to talk for an hour. 20 minutes will be the most interesting. 20 minutes of that woman will be the middle. And 20 minutes we know is boring. You're going to put the whole thing online. But as this medium professionalizes and becomes something more like television, your producer is going to be like, hey, we're going to cut the boring part and only use the interesting part. It's going to be a 20.
Speaker A: Oh, that's a great answer. It's just like every new medium, it feels authentic and real.
Speaker B: And then, remember, blogging, it's, like, real, but it's also shaggy and unprofessional. And parts of it are good and parts of it are bad. And as it moves up this production ladder and in a very, very intense, complete competitive environment, suddenly. And there is, you know, there will remain an ability to reach smaller audience and higher value. Like, obviously, because it is different. But to me, one of the most telling things about this moment is that if you look at the list of top podcasters, five years ago, it was a bunch of, like, our weirdo podcast friends. If you look at the list of podcasters now, it is almost without exception entirely. Um, the cable news lineup of the 2020.
Speaker A: Well, that Amy Poehler.
Speaker B: Isn't she, like, one of Andy. And these are basically the most gifted broadcasters in the world. To me, Piers Morgan, whatever you think of Piers Morgan, is just an unbelievably gifted interviewer. Uh, whatever you think of what he says and what he thinks, he has this technical gift, so no wonder his show is popular and why wasn't he doing it on the Internet before? Because he was getting paid $50 million a year to do it on TV. Now he's getting paid something like that to do it on the Internet. So he does it on the Internet. And I think there's this, this professionalization of these media that always happens. They start as amateur and as games and you can't make any money out of it. But it's really fun. It's really human and real and. And then it professionalizes. And I think that in broadcasting, to me is. I think it's. I think in five years, if you say you have a podcast, it will be like saying you had a blog. If I said to you now that
Speaker A: I have, either it is bridged to becoming a show.
Speaker B: Yeah.
Speaker A: Or just like silly.
Speaker B: Well, it's like cute. Like if I have a blog, right. And if I told you I have a blog, it would be like, like, what would my blog be about?
Speaker A: Well, I'd be like, you can, you know, get all these email addresses with a newsletter. You need to do it as a newsletter. But yeah, uh, my, my last question. I thought that was a really, um, great take AI as it, um, sort of speaks to media consumption. Like, I don't know. And there's the geo, like Generative Engine Optimization. I don't even know what the acronym stands for. But is that the new version of SEO? Like, you know, some. One narrative, maybe PAT is like, oh, it's going to be great for media because you need to get a story, especially in Semaphore with no paywall, because that's what's going to define what's going to be behind the model. But I mean, do you think, you know, people are going to just read the news in ChatGPT and therefore not come to Semaphore? Like, what's your sense of how the models are going to impact news?
Speaker B: I mean, I think, you know, some, because we started Semaphore recently and in this era we think about it a lot and I think a lot. It'll obviously swallow commodity news, the sort of rewrite of the press release very, very fast. So you have to think about what is it not going to do. It's not going to break original news. Um, and it doesn't give you that kind of human connection. And in some sense everything in the spectrum between those is very vulnerable. Um, but I think those have always been the most valuable parts of journalism and the most. And the most rewarding for journalists, which is to gather the information and then to really, like, in a way that you're putting your personal credibility on the line, Even though at 704, we're very. I think we do try really hard to have a humility about our own perspective. Like, here's my view, but here's somebody who disagrees with me. And that's how we structure our stories. But I think so. I think we've. You know, we're really interested in having great, talented journalists speaking in their own voices, and then also in breaking news a lot. Those are the things that I think feel defensible to AI and then we use these tools all the time for everything in between.
Speaker A: One thing I feel like tech people don't get about news is that they often see things as a big data problem. And so it's like, oh, you want the best White House summary? You just take all the coverage and just sort of, like, bundle it all together. But I think, like, savvy news consumers often say, well, right now it's Maggie Haberman. Or I mean, it's not. Right now she's writing a book. But, like, you know, whatever. Reporter of the moment on the beat, like, they're getting it, and the scoops are assigned. They're talking to the real execs. If you're super savvy, you're like, this person really represents this camp, and this person represents this camp.
Speaker B: Yeah.
Speaker A: And, like, do you think that this sort of. Do you agree that there is that sort of singular nature where people think of media is, like, so large, but they're often. There's very small set. And then do you think those really great takes then somehow get licensed to the models or the models miss them or what. What. What happens there?
Speaker B: I mean, I think that that's not something people would be under the models for anytime soon. Uh, but I agree with you that, like, you know, I mean, Times is
Speaker A: a lot of great reporters, but I
Speaker B: will read Maggie's story immediately. And if it's whoever happened, if, like, you know, if I was at the Times and somehow I got stuck covering the White House on a Saturday because nobody else could do it, well, he shouldn't read my story. Like, I don't know more than anybody else. You should read Maggie's story. And they're both in the New York Times, but they're really totally different kinds of thing. Um, and so I think it, again, pushes toward this kind of, you know, you want to hear from an individual person at times. Interestingly, like, I think we at SEMFOR have really thought a ton about building around these big individual voices. And I think for startups, and this is true of you too, it's a big advantage to have started from scratch in this moment and be able to build around voices. I think the times, despite having 1700 journalists and the politics, internal politics, has been incredibly complicated, actually have embraced this a lot more than I would expect.
Speaker A: I love Jamel, uh, Bowie's TikTok, like Ezra Klein's, obviously doing a really good job. They just lost.
Speaker B: Yeah, I see. That is the problem for media companies, though you, you is is there's always a pull to become Eric Newcomer.
Speaker A: Ben Smith, thanks so much for joining us.
Speaker B: Thank you.
Speaker A: That's our episode. This is the Newcomer podcast where we chop it up on all things Silicon Valley. Thanks for watching. Please, like, comment, subscribe, go read the Newcomer substack if you want to get really in the weeds and understand the real business of, uh, venture capital and startups at Newcomer Co. If you still yearn for podcasts, I've got this Cerebral Valley show with Max Child and James Wilsterman. Otherwise, probably see you in about a week. Thanks for all your support. That's our show.
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