How AI Accelerates Partner Marketing w/ Ryan De La Parra - B2B marketing - Never GTM Alone

Topics in this episode

B2B marketing Strategic partnerships Partner Marketing Tech marketing gtm

Episode notes

Every partner marketer is under the same pressure: prove ROI fast, or risk losing budget. In this conversation, host Rick Currier sits down with Ryan De La Parra, Head of Global Partner Marketing at Nasuni, to unpack how AI actually accelerates joint GTM - without adding headcount. Ryan shares how he evolved from reseller to ISV marketer, then digs into the tactical AI workflows he uses today: auto-generating campaign follow-up from transcripts tied to ICP pain points, structuring prompts to scale consistent assets across alliances, and creating micro-content that enables sellers faster. Ryan also reveals how he built a full partner sales academy in under two months, without drowning people in slides, and why building feedback communities matters more than tool sprawl. For cloud alliance, ISV, and channel marketers tasked with tying MDF and co-op spend to pipeline, this episode is a playbook for speed-to-execution and measurable impact. Listen + Watch for real workflows you can lift into your next partner motion.