Greg Portnoy on Aligning Sales, Marketing, and Partnerships to Win More Deals

Episode notes

When sales, marketing, and partnerships pull in different directions, GTM programs stall before they start. In this episode, Rick sits down with Greg Portnoy, CEO and founder of Euler, to explore how partner-led marketing can work in lockstep with sales - and how AI is making it easier to get there. They unpack why so many joint GTM campaigns fail in the sales handoff, the importance of account-based targeting, and how AI tools can help identify the right accounts faster, surface actionable insights, and keep every partner program laser-focused on conversion. Greg also shares how Euler blends human strategy with AI-powered intelligence to cut the fluff, focus on the right buyers, and tie every campaign to real pipeline. If you want to build partnership programs that sellers run with, customers respond to, and AI helps scale, this episode has the blueprint.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
• #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
• How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100
• It's The "Finale" for The LinkedIn Branding Show - The Backstory + Even A Few Branding TipsThe LinkedIn™ Branding Show · on B2B marketing40 / 100
• Best of Linkedin: Account-based Marketing CW 34/ 35Best of LinkedIn: Strategic B2B Marketing · on B2B marketing
• How Marketing Ops Turns Support Data into RevenueThe Marketing Operator Podcast with Fexingo · on B2B marketing

• Maisa Fernandez on Transforming Partner Marketing into a Revenue Engine74 / 100
• Vivek Venkatesh on Unlocking the Secrets of GSI Partner Marketing66 / 100
• Jurija Metovic on Building Partner Credibility Before You Have Brand Recognition72 / 100
• Acting as the Ecosystem Strategist, Not the Event Planner77 / 100
• Mercedes Villanueva on Reinventing Partner Marketing and Leading Through Transformation72 / 100