Near Future Laboratory Podcast · 2025-12-22 · 41 min
Please support the podcast on Patreon ! Thank you to all of my paid subscribers! My friend Tom Guarriello joins me to unpack a deceptively simple question - why do some things matter more than others? How is it that “brands” are rarely just products. Tom describes how they’re meaning-machines: coffee cups, clothes, grocery aisles, and the everyday objects we carry through life are the things that quietly scaffold identity, aspiration, and sense of belonging. Choice arrives instantly; explanation comes later. Tom’s “meaning stack” helps us understand the rise of culture brands those brands that don’t just sell products, but stage worlds: concerts, exhibitions, lifestyles, and point-of-view. Tom's new book gets into all of this and more. Check out his " The Meaning of Branded Objects ".
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