Monetizing SaaS ยท 2025-01-08 ยท 44 min
Gaurav Vohra was part of the founding team at Superhuman and played critical roles across growth, product, marketing, and analytics. After nearly a decade, he's now advising B2B SaaS and PLG businesses. In this episode: Building growth engines from zero to scale Prioritizing retention and bottom-of-funnel work before acquisition How founders often approach pricing poorly and how to fix it Why charging early forces higher product quality Growthโs shift from funnel optimization to strategic product bets ๐ง๐ต๐ฟ๐ฒ๐ฒ ๐ฃ๐ฟ๐ถ๐ฐ๐ถ๐ป๐ด ๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐: Charge from Day One - "Charging out of the gate forces you to build a better product. You have to meet a higher bar than free competitors." Pricing Is Iterative - "Most founders think pricing is one decision at launch. But it's part of the product. It evolves. You have to revisit it the same way you iterate on features." Avoid the Race to the Bottom - "Undercutting incumbents on price can work if your product is nearly identical.
Episode 55 - Niklas Halusa (Nautical Commerce)67 / 100
Episode 54 - Zach Hawtof (Tightknit.ai)
Episode 53 - Alex Sambvani (Slang.ai)
Episode 52 - Ken Babcock (Tango.ai)
Episode 50 - James Wood (M3ter) - Part 2