Modern Money SmartPod · 2026-05-07 · 21 min
Ken Hullings , EVP Client Success - Institution Channel at LPL Financial , stops by the show to discuss the state of the financial advisory industry and outline key findings from LPL's Institution Benchmark Report . The report analyzes growth trends across more than 1,000 banks and credit unions on the LPL platform, representing over 7,000 financial representatives. This year's findings reveal a critical vulnerability: despite strong year-over-year growth; just 20% is organic, leaving most institutions exposed to market shifts and advisor turnover that they cannot control. Ken also discusses four key trends firms would do well to embrace and also shares his bold predictions about how the advisory industry will evolve in the next year. Read the full Institution Benchmark Report .
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