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Index/Marketing/Mixed Signals from Semafor Media
Mixed Signals from Semafor Media artwork

The “Popcast” hosts on interviewing Taylor Swift, killing the written review, and whether literacy is over

Mixed Signals from Semafor Media · 2026-06-05 · 59 min

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Episode notes

The hosts of The New York Times’ Popcast show join Mixed Signals to talk about how a two-decade-old music podcast became one of the most coveted interview slots in music - landing Taylor Swift, A$AP Rocky, Olivia Rodrigo, and Bad Bunny - by offering something most celebrity press won't: no question approval, no topic restrictions, and critics who've actually been covering these artists for years. Image Credit: Lucia Bell-Epstein for The New York Times/Reuters

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