The Modern Affiliate Strategy Driving ASTR the Label's Ecommerce Growth With Jessica Kalichman

Episode notes

Jessica Kalichman is the Marketing Director at ASTR the Label, a Los Angeles - based fashion brand known for its contemporary, trend-driven designs. She brings over 12 years of experience in brand development and digital marketing, having previously driven high-impact campaigns in the toy and entertainment industries. Known for blending pop culture insights with data-driven marketing, Jessica has led the creation of over 160 commercials and digital campaigns, helping brands achieve global visibility through innovative storytelling and strategic partnerships. In this episode… Your biggest growth strategy may not be ads, but partnerships you're underutilizing. Many ecommerce brands invest heavily in paid media while overlooking the compounding power of affiliates, creators, and strategic visibility. How can brands actually turn affiliates into a scalable, revenue-driving engine instead of a flailing side tactic? Marketing leader Jessica Kalichman draws from her extensive expertise in performance marketing and influencer strategy.

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