MegaMinds · 2024-05-28 · 55 min
Talking ALL things content and marketing (and more), this insightful conversation between Evan (Content Executive at Australia's #1 digital marketing agency) and Matt (Founder of Goodo Studios ) unpacks creative strategy in easy-to-digest ways. Referencing the likes of David Ogilvy and Claude C. Hopkins, the chat is jam-packed with laughs and killer insights. The boys serve up great tips like... 1. Focus on understanding the customer and producing content with intentionality. 2. Look to old advertising books for timeless wisdom in creative inspiration. 3. Have a core channel or activity that everything else supports and amplifies - don't try to be omni-channel too soon. 4. Provide clarity to clients and turn down work that isn't a good fit. 5. Hire proactively, empower your team, and learn to let go of creative control. Great notes from Matt on building a passionate team, scaling ad campaigns, and the importance of consistency in marketing as well!
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