Why ad markets hold when oil doesn't

Episode notes

Global advertising is proving more resilient than the headlines suggest - even as the Middle East conflict and rising oil prices rattle energy markets, consumer confidence and supply chains. In episode 92 of the WPP Media Intelligence podcast, Kate Scott-Dawkins, Jeff Foster and Nidhi Shah break down what the oil disruption really means for ad budgets, why the ad market floor is holding, and what brands should do right now. Plus: two landmark court rulings find Meta and YouTube liable for platform harm, Netflix makes its live sports debut with MLB opening night and draws 18 million viewers to its BTS concert, micro dramas emerge as a serious global media format, and the US ad market closes 2025 with a surprising 14.7% growth figure.

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