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Index/Marketing/Mastering Tech Growth
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What Happens When Engineers Think Like CEOs? - with Ryan Debenham

Mastering Tech Growth · 2025-10-08 · 1h 22m

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Episode notes

In this conversation, Ryan Debenham shares insights on the importance of crossing lanes in the tech industry, emphasising that software engineers must engage with go-to-market strategies to build products that resonate with customers. He discusses the significance of product market fit, the need for empathy in understanding customer needs, and the evolving role of engineers in shaping successful products. Ryan also highlights the value of continuous learning and adapting to new technologies, particularly AI, as essential for career growth in the tech landscape. Takeaways A good product is the primary driver of growth. Engineers must understand customer needs to build successful products. Crossing lanes from engineering to go-to-market is essential for growth. Empathy is crucial for engineers to

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