You say you're data-driven but are you lying?

Episode notes

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels and discusses rapid deployment strategies that bypass traditional six-week proof-of-concept timelines. O'Neill also shares how composable CDPs create compounding growth engines that iterate based on real-time performance insights. See Privacy Policy at and California Privacy Notice at

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 226: The Eye of context (The Dungeon of martech architecture, part 2)Humans of Martech · on MarTech95 / 100
• AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on MarTech91 / 100
• Best of LinkedIn: MarTech Insights CW 32/ 33Best of LinkedIn: Strategic B2B Marketing · on MarTech

• Operationalizing Marketing as AI-tooling evolves60 / 100
• Will CTV merge fully with digital advertising?30 / 100
• One AI capability marketers are consistently overestimating today
• Is AI more like a tool or an operating system?
• One piece of marketing technology you think most teams could stop paying for tomorrow