Will DOOH have more media spend than static billboards?

Episode notes

Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targetable channel. The discussion covers real-time bidding for screen selection across venues from gyms to airports, attribution methods including foot traffic tracking and brand lift studies, and creative strategies that maximize the four-second attention window with bold visuals and minimal text. See Privacy Policy at and California Privacy Notice at

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 226: The Eye of context (The Dungeon of martech architecture, part 2)Humans of Martech · on MarTech95 / 100
• AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on MarTech91 / 100
• Best of LinkedIn: MarTech Insights CW 32/ 33Best of LinkedIn: Strategic B2B Marketing · on MarTech

• Operationalizing Marketing as AI-tooling evolves60 / 100
• Will CTV merge fully with digital advertising?30 / 100
• One AI capability marketers are consistently overestimating today
• Is AI more like a tool or an operating system?
• One piece of marketing technology you think most teams could stop paying for tomorrow