The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Why Your Data Isn't Changing Your Business Decisions

MarTech Podcast ™ // Marketing + Technology = Business Growth · 2026-08-17 · 31 min

0:00--:--

Topics in this episode

MarTech

Episode notes

AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leadership can trust. She covers using AI to analyze recorded sales calls for unbiased win-loss insights, deploying real-time in-product signals to personalize the self-service funnel, and building a human-in-the-loop fact-checking process to catch AI drift before it erodes trust in the data. See Privacy Policy at and California Privacy Notice at .

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • 226: The Eye of context (The Dungeon of martech architecture, part 2)Humans of Martech · on MarTech95 / 100
  • AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on MarTech91 / 100
  • Best of LinkedIn: MarTech Insights CW 32/ 33Best of LinkedIn: Strategic B2B Marketing · on MarTech

More from MarTech Podcast ™ // Marketing + Technology = Business Growth

All episodes →
  • Operationalizing Marketing as AI-tooling evolves60 / 100
  • Will CTV merge fully with digital advertising?30 / 100
  • One AI capability marketers are consistently overestimating today
  • Is AI more like a tool or an operating system?
  • One piece of marketing technology you think most teams could stop paying for tomorrow
Explore the best B2B Marketing podcasts →
All MarTech Podcast ™ // Marketing + Technology = Business Growth episodes →