This tool will fade after the hype

Episode notes

Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot programs. He identifies SEC filings as the most valuable signal for enterprise sales, revealing executive discussions about business risks, projections, and budget allocations. Executive hiring patterns at VP-level and above indicate strategic shifts and fresh budget priorities, while M&A activity creates 18-36 months of organizational change and new problem sets. See Privacy Policy at and California Privacy Notice at

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 226: The Eye of context (The Dungeon of martech architecture, part 2)Humans of Martech · on MarTech95 / 100
• AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on MarTech91 / 100
• Best of LinkedIn: MarTech Insights CW 32/ 33Best of LinkedIn: Strategic B2B Marketing · on MarTech

• Operationalizing Marketing as AI-tooling evolves60 / 100
• Will CTV merge fully with digital advertising?30 / 100
• One AI capability marketers are consistently overestimating today
• Is AI more like a tool or an operating system?
• One piece of marketing technology you think most teams could stop paying for tomorrow