The Scope of AI Disruption

Episode notes

AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech stack. He breaks down the "curation effect" where AI agents now filter all digital marketing channels, forcing marketers to rethink discovery through pattern-matched content placement and non-intermediated channels like direct mail and billboards. See Privacy Policy at and California Privacy Notice at

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