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Index/Marketing/MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

The marketing workflow that will disappear completely over the next 3 years

MarTech Podcast ™ // Marketing + Technology = Business Growth · 2026-08-08 · 4 min

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Topics in this episode

MarTech

Episode notes

Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams - including OpenAI, Google, Stripe, and AT&T - to learn where AI helps campaign production and where it breaks. He explains what separates companies experimenting with AI from the ones actually shipping better marketing, and how campaigns should function in the AI era. See Privacy Policy at and California Privacy Notice at

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • 226: The Eye of context (The Dungeon of martech architecture, part 2)Humans of Martech · on MarTech95 / 100
  • AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on MarTech91 / 100
  • Best of LinkedIn: MarTech Insights CW 32/ 33Best of LinkedIn: Strategic B2B Marketing · on MarTech

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