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Index/Marketing/MarTech Podcast ™ // Marketing + Technology = Business Growth
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The biggest trap in “going video” for a business podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth · 2026-04-03 · 5 min

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Topics in this episode

MarTech

Episode notes

Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He reveals why genuine listener reactions signal true market fit over vanity metrics. Gough explains how to build sustainable organic growth by focusing on community engagement rather than just distributing audio content. See Privacy Policy at and California Privacy Notice at

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • 226: The Eye of context (The Dungeon of martech architecture, part 2)Humans of Martech · on MarTech95 / 100
  • AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on MarTech91 / 100
  • Best of LinkedIn: MarTech Insights CW 32/ 33Best of LinkedIn: Strategic B2B Marketing · on MarTech

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