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The biggest trap in “going video” for a business podcast
MarTech Podcast ™ // Marketing + Technology = Business Growth · 2026-04-03 · 5 min
Episode notes
Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He reveals why genuine listener reactions signal true market fit over vanity metrics. Gough explains how to build sustainable organic growth by focusing on community engagement rather than just distributing audio content. See Privacy Policy at and California Privacy Notice at .