One LinkedIn “best practice” that’s actually a waste of time

Episode notes

Most executives waste time posting on LinkedIn at arbitrary frequencies instead of focusing on quality content. Adam Rich, CEO of Known For and founder of Thrillist, explains why consistency should align with your actual pace of insights rather than forced daily posting schedules. Rich advocates for publishing less frequently but with higher quality, emphasizing that professional networks require thoughtful, crafted messages rather than spontaneous posts that work on consumer platforms like Instagram. See Privacy Policy at and California Privacy Notice at .