Is this use of AI actually making you less effective?

Episode notes

AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers get trapped building internal processes instead of driving demand, and shares frameworks for balancing strategic planning with immediate revenue-generating activities. See Privacy Policy at and California Privacy Notice at

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 226: The Eye of context (The Dungeon of martech architecture, part 2)Humans of Martech · on MarTech95 / 100
• AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on MarTech91 / 100
• Best of LinkedIn: MarTech Insights CW 32/ 33Best of LinkedIn: Strategic B2B Marketing · on MarTech

• Operationalizing Marketing as AI-tooling evolves60 / 100
• Will CTV merge fully with digital advertising?30 / 100
• One AI capability marketers are consistently overestimating today
• Is AI more like a tool or an operating system?
• One piece of marketing technology you think most teams could stop paying for tomorrow