Adobe SVP's take on Marketing Enterprise AI

Episode notes

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, SVP of Global Marketing at Adobe, shares his perspective on scaling AI across complex B2B and B2C marketing operations. Brown discusses why AI excels at content summarization and synthesis but falls short on predictive forecasting, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools. See Privacy Policy at and California Privacy Notice at .