Marketing With Laryssa · 2026-07-27 · 9 min
Download the FREE Front Door Study: I subscribed to 362 real ecommerce brands - jewelry, fashion, beauty, home, wellness, accessories - using fresh email addresses and phone numbers I'd never used before. I just wanted to know what actually happens after you hand over your contact information. Not what a Klaviyo dashboard says is happening. What actually shows up in the inbox. Nearly half of them never sent a welcome email at all. That means 158 brands took someone's email address, made them a promise - usually a discount or incentive - and then went completely silent. And SMS had the same problem, maybe worse. 53 brands never sent the text they promised either, and giving up a phone number is a bigger ask than an email. Going silent after that isn't just a missed conversion. It's probably the last time that person bothers engaging with you. The part that got me wasn't the deliverability issues or the mismatched offers or the spam folder problems - though all of those showed up too. It was that nobody in this study is losing because they lack a sophisticated segmentation strategy.
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