Marketing With Laryssa · 2026-06-21 · 11 min
The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done. That's a problem. Because the subscribers who buy from email one were already close to purchasing anyway. The discount and the timing just pushed them over the edge. The rest of your welcome series exists for everyone who wasn't ready yet - the people who need more trust, more context, more touchpoints - and that group is typically the majority. But length is just one piece of it. The deeper issue is what's actually inside those emails. A welcome flow that feels like it could have come from any brand in any industry isn't going to convert. Static product blocks that haven't been updated since the flow was built aren't giving new subscribers an accurate picture of who you are. And treating someone who already purchased the exact same way as someone who's never bought a thing is leaving revenue on the table every single day.
388 - Can You Actually Trust Your Email Marketing Numbers?66 / 100
386 - More Segments, More Problems: Rethinking Email Segmentation
385 - What Actually Makes an Email Marketing CTA Work (And Why Simple Wins Every Time)
384 - The Email Marketing Popup Audit You Probably Haven't Done
383 - Your Klaviyo Account Might Need a Domain Warmup Right Now