You Probably Don't Need More Marketing

Episode notes

You probably don’t need another marketing tactic. You might actually need fewer. Businesses are doing more marketing than ever. SEO, Google Ads, social media, email, content, video, AI and everything in between. But when you ask the simple question, “Why are we doing all of this?” , the answer can get surprisingly fuzzy. In this episode of Marketing Unzipped , I explore why more activity doesn’t automatically mean more progress, and why adding another channel rarely fixes a strategy that doesn’t make sense in the first place. I cover why marketing should start with the business problem, how to find the real bottleneck, why “we need more leads” isn’t always true, and why good strategy is often about deciding what not to do. Most importantly, I introduce an idea I’ll keep coming back to throughout the podcast: What is the next sensible step? If your marketing feels busy, complicated or disconnected, this episode is a good place to start. Less chasing tactics. More making better decisions. rob-curtis.com | thepursuitagency.com | Mymarketr.io

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