Marketing Trends · 2024-09-04 · 38 min
On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes. Key Topics: The Unique Advantages of Out-of-Home Advertising Measurement and Attribution in Out-of-Home Advertising The Unique Benefits of Out-of-Home Advertising Advances in Geo-Location Technology for Targeting Being Nimble and Privacy-Centric in Using Location Data Challenges and Opportunities for Clear Channel Outdoor Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org . - Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company.
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