The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/SaaS/Marketing Trends
Marketing Trends artwork

The Power of Being a Customer-Obsessed CMO

Marketing Trends · 2024-10-02 · 49 min

0:00--:--

Topics in this episode

Marketing strategyCustomer relationshipsdiversityBusiness Successinclusvity

Episode notes

On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized marketing and how AI is being integrated into Cisco's solutions to enhance productivity and customer service. Tune in to learn: The Importance of Having a Culture of Inclusivity How You Can Be Leveraging Data and Analytics for Customer-Centric Strategies Ways To Engage High-Value Prospects and C-Suite Executives Why ABM is Becoming Increasingly Important Why Customer Obsession And Leveraging Customer Relationships Are Key To Cisco's Marketing Strategy How AI is Integrated Into Cisco's Solutions To Enhance Productivity And Customer Service - Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org . - Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Scaling White-Glove Service: Sweetwater's $2 Billion Success Story with Mike ClemHumanity At Scale: Redefining Leadership · on Customer relationships77 / 100
  • $4.5m ARR, $0 Raised: Tom Hunt on Building Fame (Getting to Aha!)Cash Machines · on Marketing strategy74 / 100
  • Funnels Don't Build Businesses: Here's What DoesEveryone Hates Marketers · on Customer relationships71 / 100
  • The strategic pause: How to reset, focus on what matters, and win credibility with Angela Troccoli Value-driven Marketing · on Marketing strategy67 / 100
  • 58. Sales Legend Ryan Barretto, President of Social SproutLegends of Sales and Marketing · on Customer relationships61 / 100
  • How to Stand Out From Your Competitors with Chantal Cornelius|EP99The Profit Playbook with Tyler Narducci · on Marketing strategy54 / 100

More from Marketing Trends

All episodes →
  • Why Agents Will Buy, But Marketing Must Stay Human91 / 100
  • Why 90% of Your Brain Ignores Ads80 / 100
  • The SEO Blog Era Is Over. Here's What Replaces It.71 / 100
  • Stop Counting Your AI Agents. Customers Don’t Care.65 / 100
  • Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement
Explore the best B2B SaaS podcasts →
All Marketing Trends episodes →