Strategic Thinking and Execution

Episode notes

On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audiences with different motivations for playing the game. Jill also shares her experience of building a high-functioning marketing organization with limited resources and the importance of trust and credibility in implementing a multi-year transformation plan. Tune in to learn: The golf consumer landscape has evolved, with diverse audiences playing the game for different reasons, creating new marketing challenges and opportunities. Building a high-functioning marketing organization with limited resources requires strategic thinking and the ability to prioritize and execute effectively. Trust and credibility are crucial in implementing a multi-year transformation plan and gaining support for major investments in marketing technology. Surrounding oneself with strong executional team members is essential for translating strategic ideas into tangible results.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Navigating High-Cost Claims: Employer Strategies for Managing Complex Healthcare Cases with Dr. Christine Hale, Chief Medical Officer, US Benefits at GallagherThe Benefits Playbook · on data85 / 100
• OLLY Agentic Commerce Optimization: MarTech & Digital Compliance Director Jennifer Peters On Building an AI Foundation the Right WayRetailgentic · on retail79 / 100
• EP 84: Ben Dickinson & Bryan Frantz from NexTier Completion SolutionsEnergy Bytes · on data75 / 100
• Dashboards Are Dead with Ankita PoddarHRchat Podcast · on data74 / 100
• How Consumer Insights Shape Creativity Across MarketsInside Insights · on data70 / 100
• Meet Moody’s AI AgentsMoody’s Talks: Risk Reframed · on data65 / 100

• Webflow’s CMO: Stop Chasing More Content! Win AI Search! End Silos!88 / 100
• Spotlight: The 5,000-Year-Old Method of Making People Remember You75 / 100
• Why Agents Will Buy, But Marketing Must Stay Human91 / 100
• Why 90% of Your Brain Ignores Ads80 / 100
• The SEO Blog Era Is Over. Here's What Replaces It.71 / 100