Marketing Trends · 2025-04-30 · 40 min
In a twist that flips the format, today’s Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace - the show’s behind-the-scenes force for nearly a decade - grabs the mic. What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (ABX) - not just ABM - are the new battleground for meaningful engagement, and why trust, speed, and human connection are the real growth levers in an AI-saturated world. From digital buyer agents and decentralized discovery to building content that LLMs can’t summarize, this episode delivers sharp takes on where marketing is headed - and who’s already falling behind. And if you're curious about cold texting, naming dogs after food, or whether mascots actually move the needle… don’t miss the lightning-fast Relevant or Irrelevant round.
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