Marketing Trends · 2025-05-14 · 1h 26m
You’re still optimizing for Google? That’s cute… Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated. They dive deep into the collapse of traditional SEO, the rise of AI-generated answers, and why brands that aren’t building trust through video, transparency, and self-service tools are already falling behind. Marcus shares tactical examples from the likes of Liquid Death, Shasta Pools, and his own viral pool pricing content that generated $35M+ in sales. He also drops a bold prediction: your YouTube channel will soon matter more than your website. Whether you’re a CMO tired of playing it safe or a marketer trying to sell bold ideas up the chain, this episode is your permission slip to think (and market) differently. Key Moments: 00:00: Is Google Dead?
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Spotlight: The 5,000-Year-Old Method of Making People Remember You75 / 100
Why Agents Will Buy, But Marketing Must Stay Human91 / 100
Why 90% of Your Brain Ignores Ads80 / 100
The SEO Blog Era Is Over. Here's What Replaces It.71 / 100Stop Counting Your AI Agents. Customers Don’t Care.65 / 100
