Marketing Trends · 2026-01-21 · 47 min
The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first. Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong. You’ll learn: - The "algebra problem" of AI adoption - How to save your design team 80% of their time - Why the gap between marketers who use AI well and those who don't is widening fast. - How to use an LLM scoring system to pre-review documents for you - The dangerous trend of "AI Marketer" job titles - What’s really in store for the future of video+AI Key Moments: 00:00 - Why AI Hasn't Improved Creative Output Yet 02:06 - The Algebra Problem: Tools vs.
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