From Demand Gen to AI: Navigating the New Marketing Landscape

Episode notes

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact. Tune in to learn: (4:07) Demand Generation Insights (5:05) Importance of Pipeline Funnels (8:17) State of B2B Demand Generation (9:43) The Role of Segmentation (11:07) Accountability in Marketing (14:20) Industries Served by Redwood Software (15:51) Automation Maturity Assessment (18:14) Impactful Automation Projects (20:22) Cloud Transformation Initiatives (21:31) Financial Close Process Improvements (22:06) Democratization of Automation (24:37) AI Integration in Automation (26:20)Future of Automation and AI (29:07) Team Dynamics and Leadership (33:36) Building High-Performing Teams (38:28) Sales and Marketing Alignment (40:51) Accountability Between CMO and CRO (42:38) Final Thoughts and Advice (43:37) Lightning Round Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org .

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• The Moment a Good Business Starts Becoming a Great One | Ep 254Strategy Meets Finance · on business strategy63 / 100
• Why Your Best Customers Leave Without Saying GoodbyeThe CMO Podcast with Fexingo · on Marketing strategy
• How to Spot Bad Real Estate Deals Before You Lose Your CapitalJake & Gino: Real Estate Investing & Multifamily · on investment
• Success Leaves Clues: Ep 303 - You Don’t Have to Be Ruthless to Be Successful with Scott Vanderwel, CEO at PointsBet Canada Success Leaves Clues with Robin Bailey and Al McDonald · on business strategy
• Why Onboarding at an AI-Native Company Broke Her Definition of Fast with Lindsay O'BrienGTM News Desk · on Marketing strategy
• The AI Trap: Why Buying More Tech Won’t Fix Your Broken BusinessFinding Peak w/ Ryan Hanley · on business strategy

• Webflow’s CMO: Stop Chasing More Content! Win AI Search! End Silos!88 / 100
• Spotlight: The 5,000-Year-Old Method of Making People Remember You75 / 100
• Why Agents Will Buy, But Marketing Must Stay Human91 / 100
• Why 90% of Your Brain Ignores Ads80 / 100
• The SEO Blog Era Is Over. Here's What Replaces It.71 / 100