From Demand Gen to AI: Navigating the New Marketing Landscape

Episode notes

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact. Tune in to learn: (4:07) Demand Generation Insights (5:05) Importance of Pipeline Funnels (8:17) State of B2B Demand Generation (9:43) The Role of Segmentation (11:07) Accountability in Marketing (14:20) Industries Served by Redwood Software (15:51) Automation Maturity Assessment (18:14) Impactful Automation Projects (20:22) Cloud Transformation Initiatives (21:31) Financial Close Process Improvements (22:06) Democratization of Automation (24:37) AI Integration in Automation (26:20)Future of Automation and AI (29:07) Team Dynamics and Leadership (33:36) Building High-Performing Teams (38:28) Sales and Marketing Alignment (40:51) Accountability Between CMO and CRO (42:38) Final Thoughts and Advice (43:37) Lightning Round Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org .

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