333 | The 3 Pinterest Mistakes That Keep Service Providers Broke (+ Strategic Fixes)

So you're penning every day and getting zero clients. I'm gonna show you the three mistakes that keep you broke. But first, hey, I'm Jen Vasquez, Pinterest Pioneer since 2009, and I've managed Pinterest accounts for female service providers who are tired of the social media grind. Welcome back to Marketing Strategy Academy Podcast, where we help female entrepreneurs go from marketing overwhelm to an easy streamlined strategy and system that includes Pinterest and repurposing content to grow their businesses when they have very little time.

I'm your host, Jen Vasquez. Let's jump right into it. You're doing everything the Pinterest courses told you to do, pinning consistently, creating pretty graphics, writing captions, but you're still wondering where the clients are. That grinding feeling of putting in the work but not seeing the results, I see it with 90% of the accounts that come to me.

I'm gonna show you exactly why your Pinterest isn't converting and the three specific mistakes that are keeping you stuck in the Pinterest no man's land. But first, let me show you what happens when Pinterest actually works. I have a client who went from 50 monthly website visitors, 5-0, 50 people visiting her website in a month, to over 2,000 in just four months. She's now booked solid through September, but the difference?

She stopped treating Pinterest like Instagram and started using it like the search engine that it actually is. Now, here are the three mistakes that are killing your Pinterest reach. And mistake number three is a sneaky one. That trips people up even when they fix the first two mistakes.

So mistake number one, treating Pinterest like social media. The biggest mistake people pin like they're posting on Instagram. Pretty graphics, inspirational, emotional quotes, wondering why no one is clicking through. Pinterest is a search engine.

So when someone searches, as an example, wedding photographer Bay Area, they're not looking for motivation, right? They're not looking for that. They're looking for a photographer to hire. Start asking, will someone search for this?

That's the biggest mistake, and it's a very simple fix. Now, if you're confused about how Pinterest actually works, grab my free Pinterest masterclass. The link is in the description below. It explains why the Pinterest strategy is completely different from any social media platform.

Mistake number two, no strategy behind the keywords. The second mistake, throwing random keywords into descriptions hoping that something sticks. Pinterest SEO isn't keyword stuffing. Pick one primary keyword per pin.

Now that doesn't mean one word, because a lot of people, when I say pick one primary keyword, people are like, okay, I can only have one word. Jennifer told me one word. That's not the case. More often these days, keywords are a string of words.

Wedding photographer bay area, as an example. So you're gonna pick one keyword or string of keywords. And if you are a wedding photographer, target wedding photography poses or wedding photographer bay area, but don't pick both. A lot of times, people, when they're creating the description for the pin, they want to use as many keywords as possible.

It makes sense, but it is actually not effective. And the reason why? Pinterest rewards specificity, time and time and time again. Mistake number three: pinning content that doesn't convert.

And this mistake is a sneaky one. You're creating pins that look good but don't convert. If you are a business coach, stop pinning motivational quotes as an example and start pinning how to price your services. The people searching for pricing help have money to spend and they're looking at where to spend it.

Quote graphics don't convert clients like ever. So that's why DIY Pinterest feels a little bit like pinning into the void. When I manage someone's Pinterest, I research their ideal clients' search behavior first. Then I optimize their entire profile for deliverability.

Then I create pins that target those exact keywords. My clients see an average of four to 500 traffic increase because we're strategic about every single pin. This strategic approach is exactly what my Pinterest management includes. I don't just pin your content like randomly.

I research your market, optimize your profile, and create a targeted pin strategy that drives qualified traffic to your website. And then your website is responsible for converting. If you want someone to handle the strategy, the research, and the constant and consistent pinning while you focus on your superpower of serving your clients, Pinterest management details are in the description. Next week, I'm going to be breaking down my exact Pinterest workflow system that lets me have Tuesdays completely off for my grandkids while keeping my clients' accounts growing consistently.

If you want to know how to systematize your Pinterest strategy without burning out, hit subscribe and the bell. Drop a little pin emoji in the comments if you've been struggling with DIY Pinterest and tell me your biggest frustration. I read every single comment and I will give you one specific tip to fix it. And I might also create a video for you.

Have a great week. Bye.