Case Study Part 1: The Importance of NICHING DOWN on Instagram

Episode notes

What happens when a follower base fractures in two? On this episode, we recount why we had to NICHE BACK DOWN on Instagram, including all the trials, errors, and successes of starting new from scratch! Part 1 of this social media case study covers our kickoff phase, competitive analysis, and obviously ... the importance of niching down. Stay tuned for Part 2, where we dive deeper into the data and share the lessons we've learned along the way.

• Chromium Domination and Hidden Browser APIs with Ben Morss \\ Marketing Roundtable29 / 100
• Revamping Digital Measurement to Maximize Actionability with Ben Yurchak \\ Marketing Roundtable55 / 100
• How Backend Data Shapes Front-End Growth with Sarathkumar Nallusamy31 / 100
• How to Think like a CRO Expert with Josh Silverbauer
• Measuring Trust and Audience Behavior with Andy Asaro