Marketing Operators · 2026-06-02 · 60 min
Can Meta and TikTok Shop be combined into a single playbook? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) are fresh off the Meta Performance Marketing Summit and cover what the event signaled, where paid social is heading, and what most brands are still sleeping on. They explain Meta betting big on product feed enrichment as the foundation for better AI-generated creative, and how GMV Max is quietly powering TikTok Shop’s top brands. The duo also reveals creators driving 60% of shop revenue, the Meta ads catalog, and TikTok Shop affiliate flywheels. Powered By Motion Creative Benchmarks 2026 Richpanel Aftersell Haus Operators Newsletter
The Right Way to A/B Test Landing Pages on Meta Ads for Ecommerce77 / 100How to 2x Your A/B Testing Output Without More BudgetDTC Content Creation Process That Wins on Paid SocialHow AI Is Reshaping Ecommerce Growth Teams: HexClad & Jones RoadLive at Meta’s 2026 Performance Marketing Summit: Ads, AI & Audiences