Subscriptions Done Right: From Churn to Retention

Episode notes

Acquisition gets all the attention. Retention pays the bills. In this episode of Marketing Mindset , Jordan Narducci and Sebastian Williams unpack how DTC brands can move from chasing new customers to building loyalty that lasts. We dive into: Why most “rebuild reminder” emails actually remind customers to cancel How stacking discounts the right way can lift LTV fast Why quarterly subscriptions outperform monthly ones in both profit and satisfaction And why scaling discounts over time is completely backwards If you’ve been feeling the pain of rising CACs and plateauing ROAS, this episode breaks down how to fix it, starting with the way you structure your subscription and retention strategy. Follow Colby on LinkedIn: ⁠ Follow Colby on Twitter: ⁠ Visit our Agency website: ⁠ Learn more about our creative strategy software: ⁠

• Why Average Ads Don’t Win Anymore (And What Actually Scales Creative Today)56 / 100
• FOMO vs FOMU: How Agencies Really Scale, Sell, and Survive
• Stop Chasing Perfect: How Agencies Actually Grow with Phil Kiel
• How to Know When You’ve Outgrown Your Agency
• Marketing Isn’t a Channel - It’s an Ecosystem