The Three Attributes Every Strong Brand Must Signal with Cheryl Farr

Episode notes

Cheryl Farr founded SIGNAL.csk Brand Partners in 2009 to help organizations realize their full brand power. She and her team help B2B, B2C, and nonprofit organizations and their leaders identify new opportunities, cast a brand vision, and lead that vision to full, rewarding life inside the organization and out in the marketplace. She focuses on building brand equity value by surfacing keen insights and powerfully, effectively reinforcing the organization's purpose, story, and emotional benefits across the total brand experience. And she empowers leaders to be strong stewards of their own brand assets - and their people to become passionate brand evangelists.

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