Marketing in the Madness · 2026-06-09 · 47 min
In this episode of Marketing in the Madness, Katie Street speaks to Sue Azari, E-commerce Industry Lead at AppsFlyer about the future of fashion e-commerce, app marketing, omnichannel retail, social commerce and AI-powered shopping. Sue shares key insights from AppsFlyer’s State of E-commerce Report 2026, including why brands are focusing more on retention, remarketing and web-to-app journeys as customer acquisition becomes more expensive. Katie and Sue also discuss standout retail experiences from Zara, H&M, M&S, Charlotte Tilbury and Vinted, plus the rise of TikTok Shop, resale, live shopping, influencer marketing and AI assistants in product discovery. Perfect for anyone working in e-commerce, fashion, beauty, retail, CRM, performance marketing or app growth. Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. AppsFlyer State of E-commerce Report 2026:
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