Marketing Happy Hour · 2026-05-14 · 27 min
In this episode, we sit down with Mady Lanni, Senior PR Strategist at Manychat - the social media automation platform powering those viral "comment to get the link" moments you see across Instagram and TikTok every day. Mady's path to PR wasn't linear (criminal justice degree, anyone?), and that outside perspective has shaped a refreshingly sharp, social-first approach to a field that's rapidly changing. She gets real about the slow death of traditional newsrooms and what it means for brands still relying on press releases, why journalists are migrating from X to LinkedIn and how to meet them there, how to move fast on reactive PR without sacrificing brand integrity, and why your most powerful spokespeople might not be your executives - they might be your creators. If you work in PR, marketing, or communications and want to understand where the industry is actually headed, this episode is your roadmap. Key Takeaways: // Social is where the news breaks first - follow it accordingly. Mady starts every morning in her social feed, not her inbox.
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