Lisa Raehsler on Running Google Ads in the AI Era

Episode notes

On this episode of the Marketing for SMEs Podcast, Lisa Raehsler joins Jeremy Yang to talk about running paid ads in the AI era. Lisa has spent 18+ years in PPC, founded Big Click Co, writes for Search Engine Journal, and is named in the Top 50 Most Influential PPC Experts. The conversation covers why ChatGPT is the wrong tool to write Google Ads copy (and why Gemini is the better default), why "it's still learning" is often cover for bad campaign performance, why moving from Target CPA to Performance Max isn't a real fix, and what happens when Google's auto-recommendations get left on for too long. Lisa and Jeremy also get into the difference between B2B and B2C PPC, where LinkedIn Ads still earns its keep, what ChatGPT's new ad interface actually looks like, and why a PPC career started in the AI era is going to struggle the first time something breaks. If you run paid ads for an SME, manage Google Ads or Meta in-house, or work agency-side and want to hear how a top 50 PPC veteran thinks about the next 6 to 12 months, this one's worth a watch. Watch the podcast episode here ️

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