Marketing Dribble Podcast · 2025-10-16 · 36 min
B2B doesn't have to mean boring-to-boring . In this episode of the Marketing Dribble Podcast , hosts Rob Boyle and Jonny Kenyon chat with Heather Barnett , a freelance B2B copywriter with over 20 years' experience - and zero tolerance for dull marketing. Heather dives into why so much B2B copy sounds like it was written for the guy in the Werther's Original advert, how marketers fell into this beige trap, and what it really takes to stand out. From killing buzzwords like leverage and elevate , to crafting copy that actually earns attention, this episode is packed with honest, funny, and practical advice for anyone writing in B2B. We also get into: • How to make dry topics interesting (and even fun) • Heather's creative process and where her best ideas come from • The right (and wrong) way to use AI in copywriting • What to look for when hiring a great copywriter • The one brand she'd love to get her hands on and the words she'd banish forever.
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