Marketing Alpha · 2026-02-04 · 35 min
In this episode of Marketing Alpha , we're diving deep into the marketing metrics that actually matter - and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting , a financial expert helping businesses scale through smart financial strategy. What We Cover: The most important marketing KPIs , including conversion rates, CAC, ROI, and LTV. How to budget for marketing success , avoid common financial pitfalls, and maximize ROI. Real-world strategies to track marketing effectiveness and make data-driven decisions. Whether you're a startup or an established business, knowing your numbers is the key to profitable growth . Tune in to get actionable insights that will help you optimize your marketing dollars and scale with confidence. Listen now and take control of your marketing metrics! Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review - it really helps us reach more business owners like you. For more tips, updates, and exclusive content,
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