Marketing Agency Exposed Podcast · 2023-09-01 · 43 min
Subtitle: Though the title may sound suspiciously too good to be true, trust us, it's easier than you think to become the best in the world. Today, the guys dive into topics surrounding the challenges of agencies recently as well as commodity agencies, superpowers, being the best, cheapest, or only, profit, mindset, creativity, and more. Summary: In this week's episode the guys have a conversation about the challenges faced by agencies in the current business landscape. Bob highlights the conflicting reports he has heard recently: some agencies claim to be thriving, while others are struggling to retain talent. This sets the stage for a discussion on how agencies can create value and improve their offerings. Brad emphasizes the concept of finding a "pure play," a specific area of expertise that distinguishes an agency from being perceived as a generic service provider. He also mentions the business strategy principle of being the only, the best, or the cheapest to succeed. He points out the unique challenges faced by agencies that fall between being the best and the cheapest, often resulting in mediocrity.
Ep 137: How to LEAD Client Expectations59 / 100Ep 136: How to Invest Your Time and Money Like a BossEp 135: More rest, more value, more profit = better lifeEp 133: Don't build a prison; build a businessEp 132: Charge more than ever before