Snippet- Ivan Branco, Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, Explains Why Adopting The Latest Technology isn't Always The Answer.

In automotive, we don't have a tendency to be very technologically advanced when it comes to our internal processes. It's more about the products, it's more about the trucks, it's more about the construction equipment, the buses. But that is slowly shifting because we have to follow the trends in the industry. What we do is we are leveraging or we're completing the picture by using new technologies.

And it shouldn't be just use technology for the sake of using technology, it has to correspond to a problem. and most people would be surprised to understand or to see that we have legacy solutions that are offering us stability a lot more than new technology so we don't change just for the sake of changing it has to be for a purpose so identifying use cases identifying challenges identifying opportunities that should be the focus then once you have done that you can start thinking about which technology is the best to solve that problem because again like i said it might be surprised that in some cases the best technology is an old technology and not a new technology.

Now we have this hype of the generative AI, agentic AI and so on and our explorations have shown us that many of our use cases actually it would be very expensive to solve them with the generative AI and it wouldn't be the best solution either. So it has to be a case-by-case reflection where you can see all of the different technological advances and all of the potential solutions. So don't focus on technology, focus on challenges, problems and opportunities.