Managed Chaos Podcast · 2026-06-24 · 14 min
Your business isn't worth what you think it is. And buyers already know why. Most founders spend years building a business, only to be blindsided when that first offer comes in at less than half of what they expected. The problem isn't your revenue. It's what buyers see when they look past it. Katrina Purcell sits down with Muriel Touati - founder and CEO of Exit3D Studio and author of the upcoming book "The Valuation Gap: What Buyers See That Sellers Miss" (launching July 27th) - to expose the structural reasons why sellers expect $2M and walk away with $750K. In this episode, we cover: The Data Room Reality Check: Why buyers systematically deconstruct every add-back a broker inflates, how SDE normalization quietly halves your asking price, and why logo churn delivers a "double discount." The Four Structural Gaps: Why fixing these before you go to market is the difference between a strong offer and dead silence. Decoupling the Founder: Muriel breaks down how to build systems, documentation, and repeatable revenue so the business runs without you. The Digital Asset Secret: The one actionable step founders can take this week to start proving their growth engine actually works.
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