189 Jim Britt - Hidden Beliefs Sabotage Leaders

Speaker A: There was one definition that said source love defined as love. I went, wow, resourceful is once again full of love. All things that originate in source. So all things originate in love. And I thought, oh, when you make a decision to do something or have something or create something, you fall in love with it, uh, which creates the passion for you to move forward and accomplish it. And I walked a little further and I stopped for a moment and I thought, oh, there's a flaw in this whole thing about everything originates in love. If everything originates in love, where does fear come from? Walked along a little further and I went, oh, I get it. We fall in love with fear. When I said in the beginning, we create a vision of what we want and we create a fear to keep us from it. We fall in love with fear instead of the vision that we created. Fear springs out of love.

Speaker B: Welcome to season five of Manage, Self, Lead Others. With host Nina Sunday. This season as well as workplace culture, we're going deeper into embedding innovation, AI and invisible patterns shaping how we lead each episode. Bold thinkers join us to explore how to lead with intention, elevate team culture and um, stay future ready. The future of leadership starts with the questions we ask.

Speaker C: Jim Britt is an award winning author of 15 best selling books and the creator of Cracking the Rich code, a number one international best selling series. Now in its 20th edition, Jim is one of the world's top 50 speakers and top 20 life and success strategists. In the past 45 years, Jim Britt has presented seminars throughout the world sharing his success strategies and life enhancing realizations with over 5,000 audiences totaling over 2 million people from all walks of life. Earlier in his career, Jim was a business partner with the late Jim Rohn for eight years where Tony Robbins worked under Jim's direction for several years. Many of the greats in the speaking and personal empowerment industries have endorsed Jim Britt, including Tony Robbins, Jim Rohn, Mark Victor Hansen, who's also had an episode on Managed Self, Lead Others, T. Harvecker, uh, Brian Tracy, Sig Ziglar. It is my honour to welcome Mr. Jim Britt.

Speaker A: Thank you, thank you Nina, how are you?

Speaker C: Extremely well and excited to have this conversation with you today, Jim. In fact, Mark Victor Hanson, who's, uh, another colleague of yours, his episode, I think it's 141 on manage self, Lead Others. So this will uh, really be a lovely um, continuation of the whole idea around, you know, success, getting what you want, making the decision to get what you want. So tell us, tell us A little bit more about decision making and the importance of it.

Speaker A: Well, I can give you a, um, my personal experience that, that taught me that decision making was kind of the foundation for everything that we do. But I, uh, left school halfway through the 10th grade, and I pump gas for a couple of years and I worked, went to work in a factory on an assembly line for a couple of years. And then I got introduced to my own business and a direct sales company. And, uh, long story short, uh, they told me that if I, if I talked to a lot of people, which was 10 a day, that I would make a lot of money. So I quit my job, uh, gave a week's notice, started talking to 10 people a day, and in a year, I had spoken to 3,650 people minimum. And I made one sale.

Speaker C: So that's disappointing.

Speaker A: Yeah. And I lost everything I owned. My home, my cars, my furniture. Uh, my bank account was gone. I had. I had nothing. I had 15 cents in my pocket. I had a wife and a child. Had no food in the house. And I'm standing looking out the window thinking, what am I going to do? What am I going to do? And I thought, well, maybe I'll go back to the factory and get my old job back. They'll hire me, because that was really good. Um, but then I thought, well, I don't even have a vehicle. It's 15 miles away. I can't even get there. So I ruled that out. And then I thought, no, I'm not going back anywhere. And I kept standing there thinking and thinking and looking, and all I could see was my empty driveway with no cars in it, a notice on the door from the sheriff saying, you got to be out in five days. M. Because, you know, your home had been foreclosed. And I didn't know what to do. And suddenly it was kind of like a voice in my head that said, don't quit. And so I made the decision that I wasn't going to quit. And even looking back on it, I'm thinking, why did I do that? You know, I decided not to quit. And then I had. I needed food for the house, my. My wife and child, and we didn't have any food. I mean, literally nothing. And so I picked up a five gallon container of carpet shampoo, which was one of the products I was selling, and carried it three miles in the heat in the middle of the summer to the client that I. The one client that I'd sold who was a friend of mine and, or kind of a colleague not her close friend. But I worked for him during the summer doing various things. And, and, and basically they bought, they bought the 5 gallons, which was about $20. So I was happy about that. And then they offered, he and his brother offered me an opportunity that we don't have time to go into the details of it, but that opportunity presented me with $300 a week, which is more than I'd ever earned in my life. Uh, a vehicle to drive a three bedroom furnished apartment. And an opportunity that in the next 12 months I earned over half a million dollars from that one client. And when I got back home two hours later, driving a vehicle that they had let me use until they ordered a new one for me, um, and my wife was certainly excited. I had all of these things that we needed, a place to live, a car to drive and all of this. And, uh, and then there was a knock on the door about 15 minutes after I got back home. And it was somebody from the direct sales company. He sat with me for two hours and taught me what I was doing wrong and what I needed to be doing. And I started implementing that in the evenings. And in the next 12 months, that direct sales company earned me, uh, almost a half a million dollars the next 12 months. So I went from 15 cents in my pocket to a millionaire in one year. And back then a million dollars was a lot of money. That'd be like making billion now too. Yeah, yeah. So it taught me a valuable lesson. You know, if you don't quit now, uh, some things just don't work and you quit some things, you stay too long. But I saw other people being successful in the business, so I knew it worked. Right. Uh, I just knew I was, I, uh, wasn't. Maybe I thought maybe I'm not talking to enough people. I mean, I don't think anybody in the company ever talked to that many people. So it taught me a valuable lesson that, you know, if you make the decision to do something and nothing less than that will do, eventually, whatever shows up, time, fate, circumstances, the right person, whatever that says, hey, we might as well give it to Jim, he's not going to quit anyway. Um, and I don't write it down. I don't, I don't create, uh, a vision board for it. I don't do any of those things. I just make, um, decisions and get on with it. Because you, how you can be effective is in today, not tomorrow. One of my sons is starting a new business and he was waiting on something and I said, well, let's wait a Minute. I said, what? He said, I have nothing to do today. And I said, just wait a minute. What can you do today? Anything that you could do today that's going to move you toward what you want to accomplish. He said, well, I don't know. I said, well, let's think about it for a minute. He thought about it for a little bit, and he goes, well, I could. I could get my artwork done for this. Okay, do that. He said, but I don't have the product to go in it yet. I said, it doesn't matter. Create the artwork, you know, create the packaging. Take action today. There's always something that you could do. We make the decision in our conscious mind. What we have to be careful of is our subconscious, the self talk. Because, you know, people create visions of what they want to accomplish. They set a goal, they make a decision, and then they turn around and create a fear, uh, to keep them from it. And, and, and there's a reason for that. I know where it comes from, what causes that.

Speaker C: Tell us. Self talk. That's such a big thing. I. I teach that in, in my presentation classes. Don't let self talk hold you back.

Speaker A: Well, where the self talk comes from is, um, what makes us different as humans. Why did they say they're going to do something and then create that fear from it or just. They don't even know they're creating a fear? So I thought, what does a child want during the first six years of life? Ah, there's all kinds of things that children go through during that first six years. But basically what happens is they develop. We all develop in the first six years of life. A core belief that we have about ourselves and about life that we don't know we have. And we carry that right in. We carry.

Speaker C: Does everybody have a different belief, or is there one universal core belief?

Speaker A: No, no, it's, uh. Everybody's got a different belief. There's probably only about. Probably only about 6 real problems on the planet. But, uh, every. There's a billion people. It's got yours and mine, you know, so it's, um, it's.

Speaker C: What's a couple of those beliefs? What's one or two?

Speaker A: Well, let's say a child grows up not getting the love and attention they feel like they need for whatever reason. Could be abuse. It could be the parents working all the time or whatever. Um, but they're not getting a love and attention. How could that show up in adulthood? Well, it might show up in their workplace where they feel insecure, no confidence. They don't speak up when they should. They don't speak, uh, out in a conference. Uh, they're afraid to get up in front of a room. Um, it could show up in a, a series of short term relationships. After about four months and the other person says I love you, they break it off because they don't feel worthy of being loved. The parents never loved them. Uh, they, they might, um, might have a string of one night stands because they have temporarily getting love or worst case scenario they might end up as a victim in an abusive relationship, desperately seeking love or they may overeat to get their pleasure and then they gain weight and they don't care because nobody loves me anyway. So that's an example. And we carry it into adulthood and we don't know we're carrying it and it shows up differently.

Speaker C: Can I tell you one that Brian Tracy used to talk about? Because there's a lot of people think that people don't like them.

Speaker A: Mhm.

Speaker C: And that's a fear for public speaking because they're afraid that if they stand up because people don't like them and they're not going to be liked, they're going to be judged.

Speaker A: Well, if you, if you think about public speakers or people wanting to speak and afraid, can you believe that your DNA has some of your parents DNA and you.

Speaker C: Oh yeah, absolutely.

Speaker A: Then you must have some of your grandparents DNA.

Speaker C: That's true.

Speaker A: Your great grandparents and your great great grandparents. If you take that all the way back to where we lived in a cave and our dominant thought process was how do I kill something to eat and how do I keep from being killed and eaten?

Speaker C: Exactly. We, we were totally on the, on the alert for predators.

Speaker A: Exactly. And when you get in front of an audience, you look at that audience as a predator. You're getting killed and eaten. Not, not physically. But that's a fear that comes up. And, and they think, and if they are raised like nobody loves me and they feel that too, they're going to get in front of an audience and, and with low self esteem and afraid. And of course there's, there's two needs that we have when we get in front of an audience. The need for approval.

Speaker C: Yes.

Speaker A: The need to be in control.

Speaker C: Uh-huh.

Speaker A: It's what speakers think of when they get in front of them. I might consciously think it, but some of them do. I need to get my, I need to win over my audience. I need to be in control of this audience. Well, here's the problem. When you need approval, you don't get it? When you need control, you're out of control.

Speaker C: It's the paradox, isn't it?

Speaker A: Yeah. When you let go of the need for approval, you get it. When you let go of the need for, for control, you're in control because you're yourself. You know, you see people that's, they're themselves and, and you know, and casual around, you know, talking to people and having fun or whatever, they're themselves and then they hop on stage and they feel like they have to do something more and you know, to, you know, they get up and go, good morning. And the crowd says, good morning. Well, I didn't hear you. That's not loud enough. And uh, it's not about the crowd, it's about them. Yeah, you're scared to death, so.

Speaker C: Yeah, so.

Speaker A: But when you let go, you're in control. My wife's always saying, doesn't anything ever upset you? And I'm so. No, I said if, if I, if I can't control it, if I, if I can't do anything about it, I'm not going to give it any energy. Uh, because why would I now if I can do something about it, you know, if I'm angry about it, let go of my anger and do something. Don't go, do, go do something while you're angry because that doesn't take you anywhere either, because that's, that's a controlling issue. But, and when you really look at it, the, the need for control is a need for approval in disguise. So everything is around our greatest need that we have as a human being. And that's the need to be wanted, cared for, loved, appreciated, you know, all of those things.

Speaker C: And I want to share that. My first public speaking, um, experience, uh, I had to, you know, receive an award for, at film school for our award that went to a, ah, some film festival overseas. And I stood up as the director of the film and thanked everybody and I spoke a million miles an hour. And it was, I, I knew I could, I was out of control and couldn't stop. And afterwards I thought about that and I went, never again. I didn't rehearse, I didn't really plan. I just, I was relying on ad lib. But really I was so nervous it didn't come across. So I've learned a few things from a poor first experience and I didn't let that stop me.

Speaker A: Yes.

Speaker C: So, so that's the lesson there, Jim, is don't let a never again experience lead you to decide to never do it again. Just get better. At it. Yeah. And you know what I decided?

Speaker A: Well, you know, back, back to decision making too, is if you want to be good at something, you've got to decide to be good at it. And you've got to do whatever it takes to, to accomplish that. But decision, uh, making though, whether it's in business or life, is. It's a form of a mindset. It creates a mindset. Decision creates a mindset. And people say, well, how do I know what my mindset is? I said, take a look at any area of your life, you'll know exactly what it is.

Speaker C: Mhm.

Speaker A: You ended up where you are right now based upon your mindset, whether it's business, personal, financial, health, whatever it is. Uh, we always end up where we are based upon a mindset. Well, it's now, uh, decided, deciding. I mean, we decide all day long. We decide so many different things. And some of them are pretty simple decisions and, you know, some are more complex, but they all create a mindset. And a mindset determines how you show up in the world, and it determines how the world or those people in the world show up to support you.

Speaker C: And you talk about when making a decision that you have to commit to it and not have one foot out the door reversing that decision. You got to throw yourself into that new decision.

Speaker A: Sometimes you make mistakes, sometimes you make a bad decision.

Speaker C: I'm curious, Jim. A lot of the people listening and watching the YouTube videos are managers who are employed as part of organizations. Why should a leader who's employed write a book or a chapter in a book?

Speaker A: Um, well, it could be credibility. I mean, we have one person, I remember that I asked him, I said, what would you do with this? He said, just put it on my desk. And he said, when somebody comes in for appointment, they look at it. Um, and I've got a book here endorsed by Tony Robbins. I've got a chapter in it. He said, it's, you know, it's credibility. It's something to talk about. I can give him a copy of it. Here, read my chapter. We've got a few realtors in it. First, uh, first realtor that came in, I said, what are you going to do with this book? She said, oh. She said, when I'm a professional listener. She said, when I go out to list properties, they always want to think about it overnight, come back the next day. So I leave them with a book, my card, where my chapter is. My chapter is written about how I give great customer service to my clients.

Speaker C: It's part of Your personal brand. And if anybody is say a middle manager wanting to rise through the ranks, if you get yourself published even as part of an anthology, or if you can't do your own book, because you could always self publish your own book, um, this will enhance your personal brand. Which M gets you noticed in a good way.

Speaker A: Yeah, absolutely, absolutely. And you know, it, it works for almost anybody. I mean, of course there's probably some that wouldn't enhance or benefit that much, but, um, but anybody in business, whether they're, you know, self employed in a small business or a big business, still, still would be beneficial.

Speaker C: So why don't we sort of close our conversation with a little bit more around what advice you would give people to, to be more successful in life.

Speaker A: Yeah. Uh, let me give you a, let me give you a story. A friend of mine and I, we used to read the same books. Some of the time we get on the phone and discuss them. He said, hey, Jim, he said, before we hang up, he said, what do you think the word resourceful means? Uh, he said, oh, it's just an interesting word. And I said, yeah, I guess so. And that was it. We hung up. About two hours later, I'm driving home from the office and I couldn't quit thinking about the word. What does it mean? So I go pick up the dictionary and I look it up. And resourceful is defined as full of source.

Speaker C: Yeah.

Speaker A: And so I looked up the word source, which really blew me away. All things originate in source. And I was in, uh, in the UK in a little town called Chester, and I was out for a break during my event. I just went for a walk and beautiful day. And I just walk along and I look at this building, the back, the back door, and it had a sign on it said antique books.

Speaker C: Yeah.

Speaker A: So I wandered in the back door. The first, first thing I see is a dictionary about 8 to 10 inches thick. Some of the same things I'd seen little write ups on examples and stuff like that. And as I'm scanning the page, there was one definition that said source, love, defined as love. And I went, wow, wow. Resourceful is once again full of love.

Speaker C: Fear springs out of love.

Speaker A: Yeah, it's created in love. All things are created in love. So you fall in love with the fear? Yes, instead of your vision. And the fear keeps you away from vision. So you basically fell in love with fear.

Speaker C: Jim, it's wonderful speaking with you today and I'm glad we had the time to, uh, just, you know, hang out and get some stories. So if People want to work with you. How do they do that?

Speaker A: Uh, well, um, if you'd like to have a chapter in the crack in the rich code, um, you can, you can email me directly@jim Britembrit.com uh, I work with a few people coaching but only take on four clients and I have a waiting list. Um, I just, just took on one two days ago. Uh, so when somebody drops off I have a, I have an opening. Um, and I, I go go out and speak if anybody's looking for a speaker.

Speaker C: So that's go to jim Brit.com find out more about Jim Brit, go to Amazon and get one of the Cracking the rich code.

Speaker A: It's been fun. Thank you very much for having me.

Speaker C: My guest today was Jim Brit, author of 15 books, multiple co author books on Amazon and he's@jimbritt.com the link is in the show notes. My name is Nina Sunday and this is the Manage Self Lead Others show. You can listen on all the major podcast apps and watch the video on Spotify and YouTube and if you are enjoying the show, you can support by leaving a five star review. And on Apple podcasts, that's the only place you can leave a review. Just scroll past the episodes to ratings and reviews and tap 5 stars. And that simple act helps other leaders discover the show. Until next time, stay curious. Uh, do whatever it takes to follow your dream. All the best.

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