Making a Marketer · 2026-05-21 · 44 min
In this episode, we welcome the vibrant Julia Jornsay-Silverberg , a social media strategist and founder of Bravery Beats. Julia, Megan, and Jen dive into the importance of sustainability in social media management, discussing the pitfalls of hustle culture and the shift towards meaningful engagement over sheer volume. Julia shares her insights on how social media managers can cultivate a more sustainable approach by focusing on quality content that resonates with their audience. The conversation touches on the significance of internal buy-in, the relationship between organic and paid strategies, and the need for flexibility within structured systems. With her infectious energy, Julia emphasizes the value of intentional posting and the importance of supporting the humans behind the handles. Key takeaways... - Quality Over Quantity: The need to prioritize meaningful engagement rather than chasing vanity metrics. - Internal Buy-In: Understanding how to communicate effectively with different stakeholders to foster a supportive environment. - Organic Meets Paid: How to create a cohesive strategy where organic and paid efforts complement each other.
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