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From Corporate America to Custom Creations: Turning Passion into Purpose with Deanne Krick

Make Your Passion Pay · 2026-06-01 · 30 min

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Episode notes

Have you ever dreamed of leaving corporate America to build something of your own, but wondered if it was really possible? In this episode of Make Your Passion Pay , I sit down with Deanna Krick, owner of Rusty Nail Custom Creations, to talk about what happens when life unexpectedly pushes you out of your comfort zone and into the business you were always meant to build. After spending more than 31 years in the corporate technology world, Deanna suddenly found herself facing an unexpected career transition. What started as a “someday retirement plan” with her husband quickly became a full-time entrepreneurial journey centered around handcrafted, personalized gifts that celebrate memories, milestones, faith, patriotism, and beloved pets.

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